Applebee’s Grill & Bar®, the quintessential American restaurant since it first opened in 1980 outside Atlanta, Georgia and which has since grown to be the largest casual dining brand in the world, is opening its first location in the Philippines, it was announced today by Daniel del Olmo, President of International, DineEquity, Inc.
The new Applebee’s, which represents another step forward in the international growth strategy of parent company DineEquity, Inc., is located at the Ground Floor of the W Global Center, 30th Street corner 9th Avenue, Bonifacio Global City, Taguig.
It also represents an expansion of the DineEquity relationship with its franchise partner for its other leading brand, IHOP® restaurants, Global Restaurant Concepts. Global Restaurant Concepts currently operates seven IHOP restaurants in the Philippines.
The opening of Applebee’s Grill & Bar, will bring the brand’s 35 years of experience serving the best in ribs, steaks, burgers, appetizers and a range of drink choices to guests in the Philippines, and is the first of three Applebee’s locations expected to open in the Philippines over the next several years.