Red Bull Athlete Lethal Shooter Celebrates PH Basketball, Inspires Local Hoopers with Historic Rooftop Shot

Red Bull Philippines recently welcomed to the country Chris Matthews, also known as “Lethal Shooter,” the world’s most sought-after shooting coach and a global basketball phenomenon. During his visit, Matthews made history as the first person to take a shot from the rooftop of The Tenement in Taguig, bringing his signature creativity, precision, and flair to a landmark moment that celebrates the Philippines’ deep-rooted love for the game.

“In the Philippines, the love and the passion just go really deep in the blood. People and the passion here is, to me, number one,” said Matthews about the rich basketball culture in the country. “It’s true love here for the game.”

The rooftop shoot, a daring first for Tenement basketball court, highlights Matthews’ flair for blending precision with skill. He pushed the boundaries higher, capturing the respect and delight of the local basketball community.

Jollibee Group Champions Sustainability and Community Impact at Danao Commissary in Cebu

Sustainability by Design. An on-site wastewater treatment facility at the Danao Commissary treats  all wastewater to meet environmental standards, helping safeguard local water resources. The  

system was built into the facility’s design from the outset, reflecting the Jollibee Group’s  commitment to sustainability by design. 

MANILA, Philippines – The Jollibee Group highlighted the sustainability-driven design  and community impact of its Danao Commissary in Cebu, underscoring how responsible  manufacturing practices are embedded into the company’s operations as part of its Joy for  Tomorrow global sustainability agenda. 

Mang Inasal scores triple win at the 61st Anvil Awards

Mang Inasal, the Philippines' grill expert, proudly celebrated its recent achievements at the 61st Anvil Awards, taking home three prestigious recognitions for its innovative marketing initiatives.

The brand received Silver Anvil Awards for Best Use of Social Media for its 4 Cheese Halo-Halo campaign, as well as for Best Use of Partnerships and Best Use of Influencer Marketing for its MI UNIVerse campaign. These awards highlight Mang Inasal’s commitment to creating meaningful engagement with its stakeholders, leveraging social media, partnerships, and influencer collaborations to connect with the next generation of customers.

DQ's latest Blizzard of the Month offer is bursting with color and popping candy fun!

Do you remember the first time you tasted popping candy? It was strange, exciting, and unforgettable, a reminder of how even the smallest things could spark so much happiness. 

As we kick off 2026, DQ is bringing that spark back with a new collection featuring the fun confectionery, turning every spoonful into a reminder of those simpler times. It’s time to pop off with DQ’s latest Blizzard of the Month offer—the new Poppin’ Candy Fantasy collection, featuring six different treats available for a limited time only!

Jollibee named Grand Champion at Dinagyang 2026 Mardi Gras Parade

Jollibee emerged as Grand Champion at the 2026 Dinagyang Festival’s Mardi Gras Parade of Sponsors, one of the most anticipated events of the annual cultural celebration, drawing thousands of spectators to Iloilo City.

The country’s leading fastfood chain bested other parade entries with a vibrant presentation inspired by its iconic Chickenjoy and Yumburger, brought to life through energetic street dance performances by students of Iloilo National High School. The entry featured dynamic choreography, festive music, and colorful costumes that reflected both local culture and the brand’s joyful identity.

Aside from the Grand Champion title, Jollibee also garnered multiple special awards, including Best Street Dance, Best Festive Music, Best Festive Mascot, Best Festive Costume, and Best Festive Marquee.

“Being recognized at the Dinagyang Festival is deeply meaningful for us,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “But beyond the awards, what truly matters is being able to share moments of joy with the community and celebrate the rich culture and spirit of Iloilo together with the Ilonggos.”

Enjoy Mang Inasal Spicy Pork BBQ until April 30

Mang Inasal, the country’s Grill Expert, extends the availability of its Spicy Pork BBQ up to April 30 to allow more customers to try this limited time offer.

“We will continue serving the spicy Pork BBQ for another quarter. We initially announced a January 15 cut off but we want more people to check out what a number of Mang Inasal customers have been raving about since we introduced the product in Q4 2025," said Mang Inasal president Mike V. Castro. “I encourage all to try Mang Inasal's spicy Pork BBQ for that juicy-lambot sarap with a kick!

From Philippines to the World: Cebuana leads the charge in Red Bull Dance Your Style 2026

After years of persistence and three hard-fought attempts, Cebu’s own Sam Rivera, known in the community as NEMESIS, has emerged as the Philippines’ top freestyle dancer, earning her place on the global stage in Los Angeles.

She claimed the 2025 Red Bull Dance Your Style Philippines National Finals crown in front of her hometown crowd, a moment she described as “a dream come true.” The win propelled her to the World Finals, where she broke into the Top 16, solidifying her position among the world’s elite freestyle dancers.

#NapapasarapPagKaingMangInasal goes full swing

Mang Inasal, the Philippines’ Grill Expert, has embarked on a campaign that acknowledges what its customers consider as the brand’s most endearing attributes– Ihaw-SARAP food with generous and abundant servings, all in an Unli-SAYA dining experience where customers can be true to how they prefer to enjoy their food.

The campaign, #NapapasarapPagKaingMangInasal, went nationwide on Jan. 19, in all its almost 600 stores nationwide and across media channels. Driving the campaign is a video that gathers Mang Inasal’s celebrity ambassadors, with each sharing their authentic experience enjoying Mang Inasal’s bestsellers.  Coco Martin for Chicken Inasal, Maris Racal for the juicy-lambot sarap Pork BBQ, Fyang Smith for the Extra Creamy Halo-Halo, and Dimples Romana for the Fiesta line of grilled Chicken and Pork faves with java rice in Mang Inasal’s signature bilao.

Jollibee brings joy across Cebu during Sinulog season

Joy filled communities across Cebu as Jollibee  joined the celebration of the Sinulog season, sharing moments of happiness with families, tourists, and devotees during one of the country’s most meaningful cultural and religious festivities.

“Sinulog is a deeply important celebration of faith, culture, and togetherness for Cebuanos,” said Dorothy Dee-Ching, vice president for marketing of Jollibee Philippines. “We’re thankful to be part of the Sinulog season, and we hope that through simple moments of joy, we can bring smiles to both Filipinos and visitors joining the festivities.”

Jollibee shines spotlight on the craft behind iconic Chickenjoy

For many Filipinos, Chickenjoy is more than just fried chicken. It is a taste of home, a source of comfort, and a shared experience across generations.

Jollibee, the country’s no. 1 quick service restaurant, is now putting the spotlight on the meticulous craft behind its signature fried chicken with the launch of its new campaign, “Jollibee Chickenjoy: Masterfully Made Sarap.” The campaign highlights the care taken at every step, from marination and seasoning to breading and frying, to deliver the crispiness, juiciness, and flavor that customers have come to expect.

“Chickenjoy is more than fried chicken to Filipinos. It’s part of family memories, celebrations, and everyday moments of joy,” said Dorothy Dee-Ching, Jollibee Philippines’ vice president for marketing. “We take pride in every step of its preparation because we know how much it means to our customers. Every piece carries that same flavor and happiness that people have loved for generations.”

The Medical Wellness Association Declares 2026 as “The Year of the Sardine”

The Medical Wellness Association (MWA), in its mission to improve wellness of the World’s consumers, has declared 2026 as “The Year of the Sardine”. The aim is to educate and inspire consumers across the globe on the wellness benefits of eating real, nutritionally dense foods--with sardines being one of the optimal and most affordable choices available. 

“Given the consistent worsening of wellness metrics across most of the developed world, it is clear the wellness community needs to course-correct its recommendations to the public.  Metabolic Health is rapidly being revealed in research as an underlying key to wellness, from preventing classic metabolic diseases such as Type 2 Diabetes and non-alcoholic fatty liver, to cardiovascular disease, certain cancers, and even kidney and liver dysfunction”, says Dr. Christopher Breuleux, President of the USA based MWA.

Coca-Cola Philippines Drives Water Stewardship With Reforestation activity at La Mesa Watershed

Coca-Cola Philippines employees join tree-planting activity at La Mesa Watershed.

Coca-Cola Philippines employees gathered at La Mesa Dam on December 17, 2025 for a tree-planting activity with the Million Trees Foundation, reinforcing the company’s commitment to sustainability through hands-on volunteerism. The effort highlighted how corporate participation and community action can help protect one of Metro Manila’s most critical water sources.

Vietnam’s Trung Nguyen Legend brews new coffee culture with its Philippines launch

MANILA, Philippines — Vietnamese coffee powerhouse Trung Nguyen Legend officially marked its entry into the Philippine market with an immersive brand launch that introduced Filipino consumers and content creators to Vietnam’s distinctive coffee culture, during the recently concluded World Bazaar Festival at the World Trade Center Metro Manila.

The launch made possible through Dygen Food Ventures Inc., the brand’s exclusive distributor in the Philippines, drew a diverse crowd of lifestyle bloggers, TikTok creators, UGC storytellers, and members of the media, signaling strong local interest in the globally recognized Vietnamese coffee brand.