Nearly two weeks after the last drumbeats faded, the energy of Dinagyang 2026 is still being felt across Iloilo. For Coca-Cola Philippines, this year was more than a festival appearance; it was a celebration of deep-rooted connection with the province that dates back to the late 1940s.
By focusing on community and culture, Coca-Cola acted as a true local partner embedded in the streets, celebrating the Ilonggo spirit it has served for nearly 80 years.
Seoul Snow to Open Over 70 Franchisees Nationwide
Seoul Snow binsgu original flavors in Choco Cheese Snow, Strawberry Cheese Snow, and Ube Cheese Snow
Seoul Snow is bringing a Korean winter wonderland to the Philippines with its accelerated nationwide expansion. The brand offers authentic Korean snow bingsu made with ultra-fine, snow-like, milk-based shaved ice, delivering a sweet dining experience inspired by the iconic flavors of Korea.
Designed for aspiring entrepreneurs, the brand’s franchise model focuses on streamlined operations, standardized operating procedures, and controlled costs. Seoul Snow’s menu and processes have been intentionally designed to keep managing the business simple. Its structure allows franchisees to operate efficiently in compact kiosks and other high-traffic commercial spaces.
The brand targets an estimated return on investment (ROI) of two to three months, depending on the franchise’s operational factors and sales performance.
Celebrate love with Taco Bell’s Cheesy Lava Match, available for a limited time only! It comes with 2 Cheesy Lava Grilled Stuft Burritos w/ dip, 1 Nachos Supreme, 2 servings of Cinamon Twists, and two 12-oz servings of ice-cold soda, all for just P599! That's a total of P204 in savings!
With so many red-letter days coming up in the next few months; Valentine’s Day and Chinese New Year, just to name two that are fast approaching - it’s always good to know what new, dependable, and exciting dining options are around. We always want to treat our family, loved ones, and close friends to something special. While Makati and BGC seem to monopolize a lot of the attention when it comes to new culinary offerings, there’s a relatively unsung gem of a place that has emerged at Gateway 2 at Araneta City - very much worth discovering.
Red Bull Philippines recently welcomed to the country Chris Matthews, also known as “Lethal Shooter,” the world’s most sought-after shooting coach and a global basketball phenomenon. During his visit, Matthews made history as the first person to take a shot from the rooftop of The Tenement in Taguig, bringing his signature creativity, precision, and flair to a landmark moment that celebrates the Philippines’ deep-rooted love for the game.
“In the Philippines, the love and the passion just go really deep in the blood. People and the passion here is, to me, number one,” said Matthews about the rich basketball culture in the country. “It’s true love here for the game.”
The rooftop shoot, a daring first for Tenement basketball court, highlights Matthews’ flair for blending precision with skill. He pushed the boundaries higher, capturing the respect and delight of the local basketball community.
Sustainability by Design. An on-site wastewater treatment facility at the Danao Commissary treats all wastewater to meet environmental standards, helping safeguard local water resources. The
system was built into the facility’s design from the outset, reflecting the Jollibee Group’s commitment to sustainability by design.
MANILA, Philippines – The Jollibee Group highlighted the sustainability-driven design and community impact of its Danao Commissary in Cebu, underscoring how responsible manufacturing practices are embedded into the company’s operations as part of its Joy for Tomorrow global sustainability agenda.
Mang Inasal, the Philippines' grill expert, proudly celebrated its recent achievements at the 61st Anvil Awards, taking home three prestigious recognitions for its innovative marketing initiatives.
The brand received Silver Anvil Awards for Best Use of Social Media for its 4 Cheese Halo-Halo campaign, as well as for Best Use of Partnerships and Best Use of Influencer Marketing for its MI UNIVerse campaign. These awards highlight Mang Inasal’s commitment to creating meaningful engagement with its stakeholders, leveraging social media, partnerships, and influencer collaborations to connect with the next generation of customers.
As we kick off 2026, DQ is bringing that spark back with a new collection featuring the fun confectionery, turning every spoonful into a reminder of those simpler times. It’s time to pop off with DQ’s latest Blizzard of the Month offer—the new Poppin’ Candy Fantasy collection, featuring six different treats available for a limited time only!
Jollibee emerged as Grand Champion at the 2026 Dinagyang Festival’s Mardi Gras Parade of Sponsors, one of the most anticipated events of the annual cultural celebration, drawing thousands of spectators to Iloilo City.
The country’s leading fastfood chain bested other parade entries with a vibrant presentation inspired by its iconic Chickenjoy and Yumburger, brought to life through energetic street dance performances by students of Iloilo National High School. The entry featured dynamic choreography, festive music, and colorful costumes that reflected both local culture and the brand’s joyful identity.
Aside from the Grand Champion title, Jollibee also garnered multiple special awards, including Best Street Dance, Best Festive Music, Best Festive Mascot, Best Festive Costume, and Best Festive Marquee.
“Being recognized at the Dinagyang Festival is deeply meaningful for us,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “But beyond the awards, what truly matters is being able to share moments of joy with the community and celebrate the rich culture and spirit of Iloilo together with the Ilonggos.”
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“We will continue serving the spicy Pork BBQ for another quarter. We initially announced a January 15 cut off but we want more people to check out what a number of Mang Inasal customers have been raving about since we introduced the product in Q4 2025," said Mang Inasal president Mike V. Castro. “I encourage all to try Mang Inasal's spicy Pork BBQ for that juicy-lambot sarap with a kick!
After years of persistence and three hard-fought attempts, Cebu’s own Sam Rivera, known in the community as NEMESIS, has emerged as the Philippines’ top freestyle dancer, earning her place on the global stage in Los Angeles.
She claimed the 2025 Red Bull Dance Your Style Philippines National Finals crown in front of her hometown crowd, a moment she described as “a dream come true.” The win propelled her to the World Finals, where she broke into the Top 16, solidifying her position among the world’s elite freestyle dancers.
The campaign, #NapapasarapPagKaingMangInasal, went nationwide on Jan. 19, in all its almost 600 stores nationwide and across media channels. Driving the campaign is a video that gathers Mang Inasal’s celebrity ambassadors, with each sharing their authentic experience enjoying Mang Inasal’s bestsellers. Coco Martin for Chicken Inasal, Maris Racal for the juicy-lambot sarap Pork BBQ, Fyang Smith for the Extra Creamy Halo-Halo, and Dimples Romana for the Fiesta line of grilled Chicken and Pork faves with java rice in Mang Inasal’s signature bilao.
Joy filled communities across Cebu as Jollibee joined the celebration of the Sinulog season, sharing moments of happiness with families, tourists, and devotees during one of the country’s most meaningful cultural and religious festivities.
“Sinulog is a deeply important celebration of faith, culture, and togetherness for Cebuanos,” said Dorothy Dee-Ching, vice president for marketing of Jollibee Philippines. “We’re thankful to be part of the Sinulog season, and we hope that through simple moments of joy, we can bring smiles to both Filipinos and visitors joining the festivities.”
