The Wait Is Worth It, Applebees is Here in the Philippines!

Applebee’s Grill & Bar®, the quintessential American restaurant since it first opened in 1980 outside Atlanta, Georgia and which has since grown to be the largest casual dining brand in the world, is opening its first location in the Philippines, it was announced today by Daniel del Olmo, President of International, DineEquity, Inc.

The new Applebee’s, which represents another step forward in the international growth strategy of parent company DineEquity, Inc., is located at the Ground Floor of the W Global Center, 30th Street corner 9th Avenue, Bonifacio Global City, Taguig.

It also represents an expansion of the DineEquity relationship with its franchise partner for its other leading brand, IHOP® restaurants, Global Restaurant Concepts. Global Restaurant Concepts currently operates seven IHOP restaurants in the Philippines.

The opening of Applebee’s Grill & Bar, will bring the brand’s 35 years of experience serving the best in ribs, steaks, burgers, appetizers and a range of drink choices to guests in the Philippines, and is the first of three Applebee’s locations expected to open in the Philippines over the next several years.

California Pizza Kitchen Celebrates National Pizza Day!

Global Restaurant Concepts Inc. (GRC) unveiled its first restaurant concept with California Pizza Kitchen (CPK) in the Philippines in 1997.  It was the first international franchise to be granted by the US pizza chain.  Sixteen years and ten branches later, CPK continues to dominate the premium pizza restaurant experience by opening two more outlets before the year ends.

CPK’s tenth restaurant begins serving in August at the ground floor of Eastwood Mall in time for the CPK-established celebration of National Pizza Day.  Since last year, the restaurant has started commemorating by giving away free pizza with every pizza order.  The one-day event has drawn up lines of diners outside each restaurant.