A safer, healthier alternative: Bounty Agro brings no antibiotic ever chickens to the market

As more Filipinos turn to poultry meat as an alternative source of protein in their everyday meals, Bounty Agro Ventures, Inc. (BAVI) endeavors to make its products safer for the family as it introduces the country’s first-ever, all-natural antibiotic-free chicken.

Through its pioneering no antibiotics ever (NAE) system, BAVI has eliminated the use of any antibiotics from day one until the chickens are processed, ensuring they are naturally healthy. BAVI is also bringing these safer-to-eat chickens conveniently closer to Filipino households through its roasted chicken brands Chooks-to-Go, Uling Roasters and Reyal.

“As part of our commitment to nurture the health of the nation, we are continuously finding ways to innovate and offer only the safest chicken choices,” said Ronald Mascariñas, BAVI president and general manager. “The launch of NAE in the country is one of the steps that we are taking towards giving healthy and quality food choices at affordable prices to Filipinos.”

Win the hearts of hungry millennials with Bounty Fresh Saucy ToriKaraage

Bounty Fresh, one of the country’s leading poultry brands, has launched its newest product, the Saucy ToriKaraage, through a preview of its digital advertisement (www.facebook.com/bountyfreshchicken/videos/10154653286978379/) at the recent Manila Masters eSports Tournament.

The online video—which shows how to win a guy the “Saucy way”—revolves around a young millennial couple, where the man, intensely focused on playing DoTA, is being wooed by his lady love to take a break and have something to eat. And through the irresistible qualities of the Bounty Fresh Saucy ToriKaraage, the busy gamer was instantly swayed into devouring the delicious food she effortlessly whipped-up, the “Saucy way”.

Bounty Fresh Saucy ToriKaraage: a quick fix real meal for young professionals

Today’s young professionals need not worry about having a real meal that is quick and easy to prepare. The country’s leading poultry brand, Bounty Fresh, launched its newest product, the Saucy ToriKaraage – a quick fix, 100%  all-natural chicken meal.

Preparing a real meal is never easy. Just the amount of time and the number of steps involved is more than enough to overwhelm young professionals who have just arrived home from a long day at work.

FOOD NEWS: SM Hypermarket Master Chef 2012!

Last year SM Hypermarket launched the Master Chef series that went on tour to SM Hypermarket stores all over the Philippines with contests, cooking demos, and food sampling. Chefs from respected food companies like Magnolia, Bounty Fresh, CDO, Maggi, Nestle, and Purefoods.

This year they are making it bigger with a makeover for Carinderia owners!  


Free Carinderia Makeover with SM Hypermarket Master Chefs

Entrepreneurs who run a carinderia, catering or small restaurant business can own a brand new kitchen and dining area furnished by SM Hypermarket with SM Master Chefs Free Carinderia Makeover – one of the three components of this year’s run.

Aside from the Free Makeover for food business owners, SM Master Chefs 2012 is made more exciting with back-to-back Cooking Demos of notable chefs and a Master Recipe contest for those who love to eat, cook and experiment with their food.