FOOD NEWS: SM Hypermarket Master Chef 2012!

Last year SM Hypermarket launched the Master Chef series that went on tour to SM Hypermarket stores all over the Philippines with contests, cooking demos, and food sampling. Chefs from respected food companies like Magnolia, Bounty Fresh, CDO, Maggi, Nestle, and Purefoods.

This year they are making it bigger with a makeover for Carinderia owners!  


Free Carinderia Makeover with SM Hypermarket Master Chefs

Entrepreneurs who run a carinderia, catering or small restaurant business can own a brand new kitchen and dining area furnished by SM Hypermarket with SM Master Chefs Free Carinderia Makeover – one of the three components of this year’s run.

Aside from the Free Makeover for food business owners, SM Master Chefs 2012 is made more exciting with back-to-back Cooking Demos of notable chefs and a Master Recipe contest for those who love to eat, cook and experiment with their food.

FOOD NEWS: SM Hypermarket Presents Master Chefs!

Food never goes out of style. Yet it is now being made more available to us much faster and accessible via the media and internet. With this, it is clear that food is what is everybody's mind right now. And as stores and supermarkets are also growing throughout the country, the  power to reach out to more Pinoys is also growing.Food is as basic as it is. Yet in that realm, today’s generation is hungry for new preparations, innovations, creativity, new experiences, adventure, and something to talk about.That’s why on its 10th anniversary, SM Hypermarket sets its sights on creating milestones with its SM Master Chefs program.