LIFT® Berry Bolt Lands in Central Visayas, Bringing “Berry Bold Flavor” to Modern-Day Challengers

Coca-Cola Philippines takes LIFT further across Central Visayas with the launch of LIFT Berry Bolt in Cebu, a new flavor made for modern-day challengers always on the move. With its “berry bold ang flavor,” LIFT Berry Bolt delivers a lively, flavorful kick that keeps up with every shift—from school mode to work mode to everything in between.

Designed for go-getters switching between modes, LIFT Berry  Bolt bursts with its signature berry bold flavor in every sip. Now available in a convenient, recyclable PET bottle, it’s easy to grab, take anywhere, and enjoy whenever you need a burst of berry bold refreshment during your day.

Festival-Goers Dared to Switch as LIFT Powers Up Its First MassKara Experience

Festival-goers joined the fun as LIFT brought its bold spirit to MassKara for the first time.

Coca-Cola Philippines’ newest drink, LIFT, brought an electrifying boost to the streets of Bacolod with its first MassKara Festival appearance. The three-day activation along Lacson Street became one of the festival’s most talked-about stops, as thousands of festival-goers took on the “Dare to Switch” challenge.

At the heart of the activation were exciting activities that captured LIFT’s bold challenger spirit. Attendees took on the LIFT Maze, racing against the clock to find their way through the puzzle’s twists and turns; tested their strength at the LIFT UpBar; struck creative poses at the LIFT Art Photo Wall; and proved their unwavering focus and coordination at the LIFT Bottle Up challenge. Each game encouraged participants to push their limits, boost their confidence, and drive to go further.

Dare to Switch: LIFT Brings the Challenge to MassKara 2025

This year’s MassKara Festival is about to get even more exciting as LIFT, the newest drink from Coca-Cola Philippines, joins the celebration with its first major festival activation. From October 17 to 19, festival-goers can visit the LIFT booth along Lacson Street and take on the brand’s signature “Dare to Switch” challenge, a call to embrace new experiences and celebrate every mode of life.

The booth will feature a lineup of fast-paced games and challenger activities designed to bring out everyone’s competitive side. Participants can race against the clock, beat high scores, and win exclusive prizes in true LIFT fashion: bold, confident, and always ready for what’s next.

Visitors can also drop by for free samples of LIFT and join interactive mini-games throughout the weekend. Whether you are with your barkada, your team, or just exploring on your own, the LIFT booth promises a fun, high-spirited stop where you can unwind, play, and switch things up.

Do not miss the chance to Dare to Switch this MassKara. Visit the LIFT booth on Lacson Street, join the challenge, enjoy your free drink, and take part in the celebration.

Follow LIFT Philippines on Facebook and Instagram for updates and festival highlights.

Bacolod Goes Lift Mode: Coca-Cola PH Introduces New Beverage Lift with Epic Unveiling

Coca-Cola Philippines has launched Lift, its newest invigorating drink  powered with Vitamin B3, Zinc, and Caffeine to energize today's generation of go-getters. With its vibrant citrus taste and empowering call to Go Lift Mode, the new drink, now available in Western Visayas, is designed to inspire consumers to break from routine and embrace life with boldness. 

Coca-Cola Philippines President Tony Del Rosario, Coca-Cola Europacific Aboitiz Philippines Unit Director Gus Gatuslao, and Lift ambassador Ruru Madrid lead the high-energy launch of Lift in Bacolod.