Coca-Cola Philippines Partners with Biñan LGU, DILG to Expand Community-Based PET Bottle Collection in Laguna

Coca-Cola Philippines continues its expansion of the Tapon to Ipon PET bottle collection program to Biñan City, Laguna through a new partnership with the City Government, the Department of the Interior and Local Government (DILG) Laguna, and Basic Environmental Systems and Technologies, Inc. (BEST Inc.).

The launch was formalized through a Memorandum of Understanding signing, followed by an Information, Education, and Communication (IEC) and registration activity in Barangay Canlalay. The program’s initial rollout onboarded 50 store owners across 10 barangays, with five participating stores from each barangay.

Officials from DILG Laguna, the City Government of Biñan, Coca-Cola Philippines, and BEST Inc. during the MOU signing for the Tapon to Ipon program. 

Coca-Cola Philippines Wins Dual Honors at Synergy-YouGov Awards, Topping Trust and Value Rankings Among Filipino Consumers

Coca-Cola Philippines receives the company’s awards during the Synergy-YouGov Awards night in Bonifacio Global City.

Coca-Cola Philippines received two recognitions at the Synergy-YouGov Awards held on April 24, 2026, securing the #1 spot in Net Reputation among Sustainability Advocates and emerging as the #1 Most Improved in Net Perceived Value in the Non-Alcoholic Beverages sector.

The accolades underscore Coca-Cola Philippines’ position as a trusted and relevant brand in the country built on consistent actions, strong community connections, and a focus on delivering quality and value in everyday moments.

Barangay Tejeros Tops Coca-Cola Philippines’ Barangay Tapon to Ipon Initiative

Barangay Tejeros is recognized as the top-performing barangay at the Tapon to Ipon Fiesta awarding ceremony, honoring collective effort and barangay-led action toward proper waste segregation.

Barangay Tejeros in Makati City has proven how shared goals can turn everyday recycling into a lasting community practice. Recognised as the top-performing barangay in Coca-Cola Philippines’ Barangay Tapon to Ipon program, Barangay Tejeros demonstrated how shared action strengthened community bonds, improved waste segregation, and encouraged inclusive recycling. 

The awarding ceremony, held at the Barangay Tejeros basketball court, culminated in a community fiesta featuring games and activities. After placing second the previous year, Barangay Tejeros rose to the top spot in the latest run of the program, reflecting sustained participation and commitment across the community.

LIFT® Berry Bolt Lands in Central Visayas, Bringing “Berry Bold Flavor” to Modern-Day Challengers

Coca-Cola Philippines takes LIFT further across Central Visayas with the launch of LIFT Berry Bolt in Cebu, a new flavor made for modern-day challengers always on the move. With its “berry bold ang flavor,” LIFT Berry Bolt delivers a lively, flavorful kick that keeps up with every shift—from school mode to work mode to everything in between.

Designed for go-getters switching between modes, LIFT Berry  Bolt bursts with its signature berry bold flavor in every sip. Now available in a convenient, recyclable PET bottle, it’s easy to grab, take anywhere, and enjoy whenever you need a burst of berry bold refreshment during your day.

Coca-Cola Philippines Drives Water Stewardship With Reforestation activity at La Mesa Watershed

Coca-Cola Philippines employees join tree-planting activity at La Mesa Watershed.

Coca-Cola Philippines employees gathered at La Mesa Dam on December 17, 2025 for a tree-planting activity with the Million Trees Foundation, reinforcing the company’s commitment to sustainability through hands-on volunteerism. The effort highlighted how corporate participation and community action can help protect one of Metro Manila’s most critical water sources.

Festival-Goers Dared to Switch as LIFT Powers Up Its First MassKara Experience

Festival-goers joined the fun as LIFT brought its bold spirit to MassKara for the first time.

Coca-Cola Philippines’ newest drink, LIFT, brought an electrifying boost to the streets of Bacolod with its first MassKara Festival appearance. The three-day activation along Lacson Street became one of the festival’s most talked-about stops, as thousands of festival-goers took on the “Dare to Switch” challenge.

At the heart of the activation were exciting activities that captured LIFT’s bold challenger spirit. Attendees took on the LIFT Maze, racing against the clock to find their way through the puzzle’s twists and turns; tested their strength at the LIFT UpBar; struck creative poses at the LIFT Art Photo Wall; and proved their unwavering focus and coordination at the LIFT Bottle Up challenge. Each game encouraged participants to push their limits, boost their confidence, and drive to go further.

Dare to Switch: LIFT Brings the Challenge to MassKara 2025

This year’s MassKara Festival is about to get even more exciting as LIFT, the newest drink from Coca-Cola Philippines, joins the celebration with its first major festival activation. From October 17 to 19, festival-goers can visit the LIFT booth along Lacson Street and take on the brand’s signature “Dare to Switch” challenge, a call to embrace new experiences and celebrate every mode of life.

The booth will feature a lineup of fast-paced games and challenger activities designed to bring out everyone’s competitive side. Participants can race against the clock, beat high scores, and win exclusive prizes in true LIFT fashion: bold, confident, and always ready for what’s next.

Visitors can also drop by for free samples of LIFT and join interactive mini-games throughout the weekend. Whether you are with your barkada, your team, or just exploring on your own, the LIFT booth promises a fun, high-spirited stop where you can unwind, play, and switch things up.

Do not miss the chance to Dare to Switch this MassKara. Visit the LIFT booth on Lacson Street, join the challenge, enjoy your free drink, and take part in the celebration.

Follow LIFT Philippines on Facebook and Instagram for updates and festival highlights.

Coca-Cola Philippines’ iSTAR Program Powers Family-Owned Carinderia’s Rise in Cebu

Coca-Cola Philippines continues to support Filipino micro-entrepreneurs through its entrepreneurship training programs, helping small businesses gain the right tools, knowledge, and confidence to grow and sustain their livelihoods. 

Among the inspiring stories is that of Juniel and Salome Lucero, a couple from Pinamungahan, Cebu who turned a small food venture into a sustainable family enterprise. Their business journey — guided by passion, persistence, and the right training provided by the iSTAR (Innovative Sari-Sari Store Training and Access to Resource) Program, a joint initiative of Coca-Cola Philippines and TESDA, where they gained essential skills in financial literacy, inventory management, and basic operations. 

Juniel and Salome Lucero of Nicolai’s Cuisine transformed their home-based food business into a thriving family enterprise with the help of Coca-Cola’s iSTAR Program. 

Bacolod Goes Lift Mode: Coca-Cola PH Introduces New Beverage Lift with Epic Unveiling

Coca-Cola Philippines has launched Lift, its newest invigorating drink  powered with Vitamin B3, Zinc, and Caffeine to energize today's generation of go-getters. With its vibrant citrus taste and empowering call to Go Lift Mode, the new drink, now available in Western Visayas, is designed to inspire consumers to break from routine and embrace life with boldness. 

Coca-Cola Philippines President Tony Del Rosario, Coca-Cola Europacific Aboitiz Philippines Unit Director Gus Gatuslao, and Lift ambassador Ruru Madrid lead the high-energy launch of Lift in Bacolod. 

Coca-Cola Philippines Expands PET Bottle Collection Program to Help Strengthen Recycling Efforts

Coca-Cola Philippines builds on its ongoing sustainability efforts with the expanded rollout of its ‘Tapon to Ipon’ PET bottle collection program, marking an important step towards supporting local bottle collection infrastructure and helping accelerate PET bottle recovery efforts across communities.

The expanded Tapon to Ipon program consolidates Coca-Cola Philippines’ various bottle collection programs including the Tindahan Extra Mile (TEM) initiative into one program. With over 6,000 collection hubs now in operation nationwide, the initiative aims to make recycling drop off points more accessible to communities across the Philippines.

The initiative was officially relaunched with a community activation event on April 29, 2025, at Terra 28th in Bonifacio Global City (BGC), highlighting the importance of strong local engagement.

Coca-Cola Philippines and Partners Help Empower 2,000 Women Entrepreneurs Through iSTAR Program

The Negros Women for Tomorrow Foundation (NWTF), a long-time partner of Coca-Cola Philippines, hosted the first-ever Hybrid Mass Graduation Ceremony for the iSTAR Program in Bacolod, Negros Occidental on February 1, 2025. This milestone aligns with Coca-Cola Philippines’ commitment to economic empowerment, particularly for women in grassroots communities.

The graduation ceremony brought together 2,000 graduates who joined in person or virtually, and reinforced the program’s role in uplifting women entrepreneurs nationwide.

This marked a major achievement for the iSTAR Program in Western Visayas, particularly in Region VI, highlighting its role in equipping entrepreneurs with the skills, knowledge, and confidence to build and sustain their businesses.

Coca-Cola Philippines and Bacolod City promote bottle collection and segregation at Masskara Festival

Coca-Cola Philippines, in partnership with the Bacolod City Environment and Natural Resources Office (BENRO), promoted PET plastic bottle segregation and collection at the 45th Masskara Festival, held from October 11-27, 2024, in Bacolod City, Negros Occidental. Together with Basic Environmental Systems and Technologies, Inc. and festival organizer Yuhum Foundation, the beverage company engaged festival-goers in responsible waste management practices by facilitating the segregation and collection of used PET bottles.

Coca-Cola Philippines celebrates World Water Day, participates in dialogue on sustainable water management

In celebration of World Water Day, Coca-Cola Philippines and the American Chamber of Commerce of the Philippines (AmCham) convened stakeholders to discuss the critical challenges surrounding water resource management in the Philippines.

The American Chamber of Commerce of the Philippines, led by Executive Director Ebb Hinchliffe; and Coca-Cola Philippines, represented by Public Affairs, Communications, and Sustainability Sr. Director Ivanna dela Torre and Coca-Cola Foundation Philippines President Cecile Alcantara, were among the speakers and panelists at the Sip & Sustain: Water Security forum.

Coca-Cola Philippines ramps up PET plastic bottle recycling program through 2,200 sari-sari stores and carinderias across NCR

Consumers across Metro Manila can now drop off their empty PET bottles for recycling at over 2,200 sari-sari stores and carinderias. This initiative, the Tindahan Extra Mile (TEM): Balik PET Bottle Program of Coca-Cola Philippines and Basic Environmental Systems and Technologies, Inc. (BEST), not only extends the life of these bottles but also offers financial incentives for store owners. 

Promoting environmental sustainability while earning incentives