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After more than two years of pandemic disruptions, Ginebra San Miguel Inc. (GSMI), the maker of the world’s no. 1 selling gin, returns to celebrate World Gin Day (WGD) in true Ginebra fashion. The celebration consists of month-long activities, highlighted by a media launch on June 10 to kick off the nationwide Gin Bar Crawl challenge that starts on June 11.
Held every second Saturday of June, WGD was first celebrated on June 13, 2009, in Birmingham, England. GSMI led the first WGD celebration in the Asia Pacific region in 2014, coinciding with the 180th anniversary of its flagship brand, Ginebra San Miguel. Since then, the WGD celebration in the Philippines has become a much-awaited, month-long event for gin enthusiasts.
