Asia’s Limitless Star is Ginebra San Miguel 2025 Calendar Girl

On the 190th anniversary of its flagship brand, Ginebra San Miguel, the maker of the world's best-selling gin has named Asia's Limitless Star Julie Anne San Jose as the 2025 and 34th Ginebra San Miguel Calendar Girl in a launch attended by media and other guests at the Diamond Hotel in Manila. 

Julie Anne San Jose is a Filipina singer, songwriter, actress, host, instrumentalist, and television personality, earning the title 'Asia's Limitless Star' for her limitless range of talents. Just as Ginebra San Miguel has weathered changing times and remained relevant to consumers, Julie Anne has continuously reinvented herself for her fans since 2005 by staying true to her artistic vision while thriving in a competitive industry with her passion and "never-say-die" spirit.  

GIN IS IN: Ginebra hosts White Party to celebrate World Gin Day

GSM highlights the ‘Cool, Clear, and Versatile’ quality of gin

White is the color of fun this year as Ginebra San Miguel Inc. (GSMI), the maker of the world’s no. 1 selling gin, is celebrating World Gin Day (WGD) in a “cool, clear, and versatile” way. Starting with a media launch on June 8 at The Westin Manila in Ortigas, a series of events will be held to highlight June as World Gin month.

WGD, a global celebration observed every second Saturday of June, is spearheaded in the Philippines by GSMI, as it was also the one who brought the first WGD festivities to the Asia Pacific region back in 2014. That year, GSMI marked the 180th year of its flagship brand, Ginebra San Miguel. Today, gin enthusiasts look forward to GSMI’s month-long activities, which not only celebrate gin’s enduring influence on our drinking culture but also its role in celebrations, fiestas, gatherings, and even our everyday triumphs.

GSMI leads World Gin Day celebration in PH with ‘Gin Bar Crawl’ challenge

After more than two years of pandemic disruptions, Ginebra San Miguel Inc. (GSMI), the maker of the world’s no. 1 selling gin, returns to celebrate World Gin Day (WGD) in true Ginebra fashion. The celebration consists of month-long activities, highlighted by a media launch on June 10 to kick off the nationwide Gin Bar Crawl challenge that starts on June 11.

Held every second Saturday of June, WGD was first celebrated on June 13, 2009, in Birmingham, England. GSMI led the first WGD celebration in the Asia Pacific region in 2014, coinciding with the 180th anniversary of its flagship brand, Ginebra San Miguel. Since then, the WGD celebration in the Philippines has become a much-awaited, month-long event for gin enthusiasts.

Christelle Abello Launched As Ginebra San Miguel 2021 Calendar Girl

Ginebra San Miguel introduces a fresh face as its Calendar Girl for 2021. Newcomer Christelle Abello was launched as Ginebra San Miguel 2021 Calendar Girl in a virtual media event held recently. The 26-year old model based in California, USA takes the reins from Kapuso actress Sanya Lopez. 

The 2021 edition of the Ginebra San Miguel calendar is very timely as it captures today’s “new normal” at home in six (6) different layouts. With the theme “Ganado sa Bahay,” the calendars feature Christelle being “ganado,” motivated and productive even amid the COVID-19 pandemic – working from home, honing her creativity and discovering new skills, and taking care of her body and well-being.

GSM BLUE: Embrace the new

As the leader in the gin category, we are much aware that the market landscape is changing. Today, more and more youths are interested in exploring their spirit of adventure and fueling their #YOLO attitudes. Ginebra San Miguel aims to be part of that notion, which is why we have changed the look and reformulated GSM Blue. The contemporary look has been updated to capture the curiosity of the young. Its fresh citrus aroma invigorates the sense of smell and a sip of the enhanced GSM Blue will leave you speechless because of its distinct smoothness and light taste. Straight up or mixed, the new GSM Blue is the ideal drink to bring life to all your explorations wherever you are and whoever you are with.

GINEBRA SAN MIGUEL PREMIUM GIN: Elevate your taste

Ginebra San Miguel Premium Gin is GSMI’s champion product for reaching out to a more upscale market. While much of our company’s success has been founded on the large-scale popularity of Ginebra San Miguel gin among the mass market, 2016 marks our brand’s expansion into a whole new territory.

Our strategy for Ginebra San Miguel Premium Gin is to position it in a space that is inherently premium and upscale in itself—the Arts and Culture space. By taking from the rich history and culture of the Ginebra San Miguel brand and mixing it with modern, contemporary design, we are able to bring relevance and uniqueness to Ginebra San Miguel Premium Gin, which we strongly believe would have a natural appeal to our new target market.

We envisioned the Black Fleet as being the exclusive vehicle of Ginebra San Miguel Premium Gin drinkers. Going from one partner bar establishment to another, our Black Fleet passengers will be given the opportunity to sample different ways to enjoy Premium Gin in different settings. In designing the Black Fleet, we made sure that all aspects of it would mirror what we see Ginebra San Miguel Premium Gin to be—a sleek, premium experience. Headed straight for all the best bars in the metro, we guarantee that a ride in the Black Fleet is a ride to a great night.

FOOD NEWS: GSM Blueniversity Enrollment Ongoing!

Its June, and its enrollment. Its the time of the year again where students everywhere in the country are rushing to fall in line and pay for their tuition, where students immidiately conjuring up images of terror professors and boring classes to endure, and where students are waving goodbye to a glorious summer. That's right, schools about to start, doesn't mean the fun has to end.

From the makers of GSM Blue, the drink that's incredibly smooth and light, holds this year's GSM Blueniversity, a hands-on and fun filled program and workshop that teaches anyone how to mix drinks and flair-tend like a pro in a liesurely environment. That's right because school has started, dosen't mean you can't have any fun learning.