Silver Swan and Datu Puti remain Filipinos’ favorite food brands in 2020

Silver Swan and Datu Puti remain beloved staples in Filipinos’ kitchens as two of the Most Chosen Food Brands in 2020, according to the 2021 Kantar Asia Brand Footprint report.

The recently released report found that Silver Swan rose in the rankings by one place as it bagged the Top 2 Most Chosen Brand in the FMCG Category in 2020 with almost 500 million Consumer Reach Points. 

Datu Puti also ascended one spot in claiming the Top 12 Most Chosen Brand in the same category and retained its position as the Top 4 Most Chosen Brand in Food. Meanwhile, UFC also garnered the 12th Most Chosen Brand in Food of 2020.

The best way to show your mom some love, no matter the occasion

If there’s anything we love about mothers, it’s the fact that they’re always willing to be a part of their children’s lives, helping them improve in every way. That’s especially true while families may be spending time apart during the pandemic. We can always find ways to show our heartfelt love for our moms no matter how challenging it might be right now.

NutriAsia—home of well-loved brands Datu Puti, Silver Swan, UFC, Mang Tomas, and Papa—pays tribute to moms and the idea of showing them our love through the restrictions of the pandemic with a follow-up to their touching and award-winning Mother’s Day video from 2020.

Have you seen Datu Puti Vinegar in Selena Gomez’s kitchen?

Whenever you talk about Filipino food with anyone, especially outside the Philippines, chances are the first thing that will come to mind is the legendary adobo. There are so many different variations you can find in around the country, with every household having their own special take on what the best adobo tastes like.

Everyone loves adobo, so much so that, over the years, our signature dish has been making quite an impact around the world. Some restaurants in the US and Europe have been offering their own renditions of adobo. Popular American cable channel the Food Network even released several recipes of adobo on their website.

Start the New Year Strong by Setting a New GUINNESS WORLD RECORDS™ title with Datu Puti!

Ushering in a new year is always another chance for new beginnings and goals for the upcoming days. If you’re tired of the usual resolutions, why not add setting a world record on your 2021 to-do list?

To bring a high-spirited tone for the year ahead, Datu Puti is giving Filipinos something fun, lighthearted, and uplifting to kick off 2021. This year, the beloved vinegar brand will attempt to achieve a unique world record. In a virtual event that brings as many people as possible in a single virtual Zoom conference, Datu Puti hopes to set the official GUINNESS WORLD RECORDS™ title for the most people dipping food into vinegar online simultaneously and doing the iconic “Mukhasim” face.

“We’re hopeful that 2021 will be a better year for all of us,” shares Mario Mendoza, Marketing Director for Kitchen Fundamentals, “We want to welcome it together, as one Mukhasim Nation, with the positive vibes and energy of a fun attempt at a new GUINNESS WORLD RECORDS™ title for the Philippines.”

Joy Ride! By NutriAsia offers new Filipino flavors on the road

People from across age groups recently trooped to the Joy Ride! by NutriAsia food truck in Luneta, eager to have a taste of both traditional and new Filipino comfort food made with quality products of NutriAsia.

According to Dang de Leon, corporate marketing consultant at Nutri-Asia Inc., the food truck goes around the metro serving reimagined local food fare. “We tweak classic Pinoy comfort food to make the taste more appealing to millennials,” she explains, saying that the brand has partnered with GalaStars Culinary, which is headed by renowned chef Ernest Reynoso Gala, “because they know what young people want.”

Adobo as the Pinoy National Dish?

The Filipino people are a patriotic nation. We take pride in our heroes, from Jose Rizal and Andres Bonifacio, to modern-day heroes like Manny Pacquiao. We are blessed with some of the most beautiful beaches and mountains in the world. We are also characterized by our fondness for food, so it is suprising that we do not have a national dish.

Informally, ask any Pinoy what our national dish should be and he or she will instantly say, "Adobo!" complete with a twinkle in their eye and a rumble in their stomach. Adobo is deeply personal dish to every Filipino. From Batanes to Tawi-Tawi, every Filipino family has their own special heirloom recipes handed down from their mothers. The versatility of Adobo makes it so that you can adjust and fine tune the recipes according to personal taste, and to the availability of local ingredients.