Mang Inasal scores triple win at the 61st Anvil Awards

Mang Inasal, the Philippines' grill expert, proudly celebrated its recent achievements at the 61st Anvil Awards, taking home three prestigious recognitions for its innovative marketing initiatives.

The brand received Silver Anvil Awards for Best Use of Social Media for its 4 Cheese Halo-Halo campaign, as well as for Best Use of Partnerships and Best Use of Influencer Marketing for its MI UNIVerse campaign. These awards highlight Mang Inasal’s commitment to creating meaningful engagement with its stakeholders, leveraging social media, partnerships, and influencer collaborations to connect with the next generation of customers.

Mang Inasal’s Halo-Halo campaign wins big at 2025 Dragons of Asia Awards

The viral #MangInasalCreamyYESSummer campaign has won top honors at the 2025 Dragons of Asia Awards, receiving the Blue Dragon Award for Best Campaign in the Philippines and the Black Dragon Award in the Social Media category.

The campaign spotlighted Mang Inasal’s Extra Creamy Halo-Halo, transforming the classic Filipino summer dessert into a nationwide social media sensation. Rising star Fyang Smith led the campaign, encouraging fans, especially Gen Z, to share content celebrating their love for the dessert.

"At Mang Inasal, we’re inspired every day to delight our customers by serving their favorites, like our Extra Creamy Halo-Halo, and to connect with them wherever they are online," said Mang Inasal president Mike V. Castro. "This campaign is a perfect example. This Christmas season, fans can look forward to more engaging digital initiatives that bring joy and make every experience with Mang Inasal truly memorable."

From Heartwarming Stories to Digital Innovation: Jollibee Shines at the 60th Anvil Awards

Jollibee, the Philippines’ number one fast food chain, proudly celebrates another milestone as it bagged four Silver Anvil Awards at the 60th Anvil Awards Gabi ng Parangal held at the Fiesta Pavilion of The Manila Hotel.

Recognized for its excellence in public relations programs and tools, Jollibee continues to demonstrate its commitment to delivering meaningful, impactful, and culturally resonant campaigns that bring constant joy to Filipinos.

Jollibee brings back the all-out joy of Pinoy Christmas in ‘Sarap ng Pasko’ campaign

Jollibee and its creative agency Publicis JimenezBasic (PJB) show the kind of Christmas that Pinoys love and have longed for in the fast-food chain’s latest ad for the holidays. Titled “Sa Jollibee, Sarap ng Pasko!”, the video depicts different exciting reunions and celebrations of families, made even better with best-tasting Jollibee favorites like Chickenjoy, Jolly Spaghetti, and Burger Steak.

While the past two Christmases have veered away from the usual holiday festivities that Filipinos are known for, Christmas in 2022 is shaping up to be much brighter and exciting. Pinoys now look forward to making up for the missed celebrations and once again sharing the all-out joy this season – and Jollibee hopes to capture this in the video and its upbeat jingle.

Ajinomoto supports DepEd in its Learning Continuity Plan through the Prottie® SuperKID Campaign

The back-to-school campaign aims to initially empower 200,000 kids stay active while learning online

Ajinomoto, in partnership with DepEd, brings SuperKid closer to parents and their kids through the Prottie®#LAKASARAP at HOME. With this campaign, Ajinomoto was able to distribute Prottie® SuperKID Newsletters and products for 200,000 students in 200 schools across Metro Manila.

The prolonged quarantine brought new challenges for Filipinos. This is particularly true for parents, who now have to manage keeping their kids healthy and energetic while overseeing their learning in at-home, online classes.