Women Who Lead with Purpose: Stories of Growth, Grit, and Impact at the Jollibee Group

In the Jollibee Group, leadership is not defined by titles alone. It is shaped by journeys of growth, resilience, and the ability to create meaningful impact for both people and business.

Across marketing, operations, and global shared services, women leaders are helping build the future of the organization, bringing to life the company’s Choose Joy! Employer Value Proposition (EVP) through how they lead, grow teams, and deliver results.

Their stories are different in path but united in purpose: to create environments where people can thrive, contribute, and find meaning in their work.

Cloud 9 Crunchies: A Nine-Layered Loaded Bite That Stretches Your Enjoyment

We all have those in-between moments. The few minutes before your next meeting starts, a quick pause after lunch, or that quiet break while waiting for your ride home. It’s not exactly “rest,” but it’s enough to breathe, scroll a bit, and enjoy something small—your own little me time. Those little pauses matter, so stretch those moments by enjoying a delicious treat like Cloud 9 Crunchies.

A familiar favorite, reimagined

Cloud 9 has always been known for its signature chocolate bars made with layers of nuts, nougat, and caramel, all coated in chocolate. It’s a chocolate that’s instantly recognizable and deeply familiar for Filipinos.

Jollibee Group Expands Senior Citizen and PWD Employment Initiative with Baguio City Partnership

Opening doors to inclusive work: The Jollibee Group continues to expand employment opportunities for senior citizens and persons with disabilities through partnerships with local governments, helping to create more inclusive workplaces and communities. Baguio City Mayor Benjamin Magalong (3rd from left) and Ruth B. Angeles, Chief Human Resources Officer of Jollibee Group Philippines and HR Head, Jollibee Brand International (4th from left), formalize the partnership enabling qualified senior citizens and persons with disabilities to work in participating stores of Jollibee, Chowking, Greenwich, and Burger King across the city. 

Jollibee Group Earns Gallup’s Highest Workplace Honor, Wins Engagement Award for Fifth Year

The Jollibee Group has earned the Gallup Exceptional Workplace Awards (GEWA) with Distinction—the highest honor given by Gallup to organizations that demonstrate outstanding commitment to employee engagement and workplace culture.

In the same recognition cycle, the Jollibee Group also received the Gallup Engagement Award for the fifth consecutive year, highlighting the consistency of its people-first approach and reinforcing its standing among organizations that prioritize building highly engaged workplaces.

Notably, the Jollibee Group remains the only Philippine-based company to have received the Gallup Exceptional Workplace Award, underscoring how a Filipino brand can stand shoulder-to-shoulder with global organizations in creating a high-engagement workplace culture.

Mang Inasal treats customers to back-to-back National Halo-Halo Blowout

Mang Inasal, the Philippines’ Grill Expert, is treating all its customers on March 22 and 29, to a marked down Mang Inasal Extra Creamy Halo-Halo 12 oz. 

On March 22, customers can troop to any of the over 600 Mang Inasal stores nationwide and enjoy the discounted Mang Inasal Extra Creamy Halo-Halo for only Php39, exclusively for dine-in and take out. 

On March 29, customers can order via the new Mang Inasal app, Grab Food and foodpanda so they can enjoy the treat for Php 49, anytime and anywhere they please.

Jollibee launches new Super Meal featuring Chickenjoy, Jolly Spaghetti, and Yumburger on one plate

As rising fuel prices and higher costs of basic goods continue to affect Filipinos, the country’s number one fastfood chain, Jollibee, has introduced a new Super Meal that brings several of its bestselling products together in one satisfyingly delicious serving aimed at giving customers more value for their money.

For the first time, the Super Meal combines three of Jollibee’s favorites on one plate. The new Super Meal A features Chickenjoy, Jolly Spaghetti, and Yumburger, served with steamed rice and a drink, all for ₱185. As the lowest-priced option in the big meals category, it gives customers a complete and satisfying meal without stretching their budget.

“Our Super Meals have been loved by Jollibee customers because every meal is more than just food. It’s a joyful moment they look forward to,” said Dorothy Dee-Ching, vice president for marketing of Jollibee Philippines. “We understand everyone’s looking to make smart, practical choices these days. That’s why our newest Super Meal brings together all the favorites, including Chickenjoy, Jolly Spaghetti, and Yumburger, so customers can get great value for their money and enjoy a complete, comforting meal any day of the week.”

Mang Inasal celebrates women creators championing Filipino food online

Chef Beng Velarde, Momfluencer Hiedie Mamauag, and Gen Z KOL Khem Gomez are among the Mang Inasal Creators' Circle members who have redefined content creation and proudly share Filipino food culture with audiences across the country

As digital platforms continue to shape how stories are shared, Filipino audiences are becoming increasingly selective about the voices they follow and engage with online. 

Insights from Meltwater’s Digital 2026 report show that the Philippines remains one of the most socially connected countries globally, with users spending between 30 minutes to more than an hour daily on platforms such as Instagram and TikTok. In this crowded digital landscape, audiences are drawn less to viral moments and more to creators whose stories feel authentic, values-driven, and relatable. 

Celebrate the best summer of your life with DQ’s Belgian Chocolate Cake Delights collection

In the Philippines, summer means good times. From well-planned weeklong getaways to simple weekend get-togethers, we Filipinos really do know how to make every moment count. And what better way to sweeten those celebrations than with new ice cream flavors that capture the joy of summer, made extra indulgent with rich Belgian chocolate?

This season, DQ is serving up spoonfuls of happiness that are perfect for sharing with family and friends with its latest Blizzard of the Month offer—the new Belgian Chocolate Cake Delights collection, available for a limited time only! 

Barangay Tejeros Tops Coca-Cola Philippines’ Barangay Tapon to Ipon Initiative

Barangay Tejeros is recognized as the top-performing barangay at the Tapon to Ipon Fiesta awarding ceremony, honoring collective effort and barangay-led action toward proper waste segregation.

Barangay Tejeros in Makati City has proven how shared goals can turn everyday recycling into a lasting community practice. Recognised as the top-performing barangay in Coca-Cola Philippines’ Barangay Tapon to Ipon program, Barangay Tejeros demonstrated how shared action strengthened community bonds, improved waste segregation, and encouraged inclusive recycling. 

The awarding ceremony, held at the Barangay Tejeros basketball court, culminated in a community fiesta featuring games and activities. After placing second the previous year, Barangay Tejeros rose to the top spot in the latest run of the program, reflecting sustained participation and commitment across the community.

Jollibee Group Honored as Company of the Year at 61st Anvil Awards

Company of the Year. The Jollibee Group Philippines wins big at the recent 61st Anvil Awards of the Public Relations Society of the Philippines after being named Company of the Year for the collective wins of its brands Jollibee, Mang Inasal, and Chowking. Jollibee also bagged the coveted Grand Anvil Award for its Bida Best, Bida Pinoy campaign.

The Jollibee Group was named Company of the Year at the 61st Anvil Awards of the Public Relations Society of the Philippines (PRSP), recognizing the Group’s excellence in strategic communications, brand building, and public relations.

Jollibee Honored with Global Filipino Brand Excellence Award by PAFTA.

Representatives of Jollibee and the Philippine Arts, Film & Television, Inc. (PAFTA) gather on stage as Jollibee receives the PAFTA Global Filipino Brand Excellence Award, a recognition that celebrates the brand’s journey from humble beginnings to a world-class Filipino brand that continues to bring pride, innovation, and joy to millions across the globe. 

Jollibee Philippines President Ferns Yu (right-hand side of the mascot) was joined onstage by (left to right) PAFTA Executive Vice President Christina Aliada, PAFTA Board Chairman Dr. Billy James Uy, Jollibee Philippines Head of Human Resources Belle Gosioco, and Jollibee Philippines Head of Finance, Stan Baltazar.

Baguio blooms brighter as Jollibee spreads joy at Panagbenga 2026

Baguio City came alive as Jollibee, the Philippines' no. 1 fastfood chain, joined the vibrant Panagbenga Festival, delighting locals and tourists alike with a spectacular float, campus treats, and exclusive promos that added extra cheer to the City of Pines’ annual flower celebration. 

“Panagbenga shows Baguio at its most beautiful, and Jollibee is proud to fill it with joy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Whether it’s a float that amazes or treats that make every day special, our goal was simple, and that was to share joy with every person, everywhere.”

Building on its legacy of festival excellence, Jollibee participated in the large float competition with a spectacular floral masterpiece inspired by Cordilleran artistry. The float featured a miniature Stone Kingdom symbolizing the region’s creativity, a radiant cityscape in full bloom, a rotating Mines View observation deck showcasing Baguio’s scenic landscapes, and a giant Chickenjoy Bucket seemingly blossoming from a flower, capturing the festival’s playful and joyful spirit.

Jollibee Group, DepEd to Co-Develop Senior High School QSR Curriculum and Work Immersion Program

Industry-Education Collaboration. Joseph Tanbuntiong, CEO of Jollibee Group Philippines and Head of the Jollibee Global (4th from left), shakes hands with Director Marc Magsalin of the Department of Education (5th from right) to formally launch the Jollibee Group–DepEd partnership to co-develop a Senior High School Quick Service Restaurant (QSR) curriculum and Work Immersion Program. The collaboration aims to equip students with future-ready skills, strengthen employability, and deepen education–industry alignment in support of nation-building.

The Jollibee Group has partnered with the Department of Education (DepEd) to co-develop a Senior High School (SHS) Quick Service Restaurant (QSR) Tech Pro elective aligned with the Strengthened SHS Curriculum. The initiative was formally launched during the DepEd SHS QSR Curriculum and Work Immersion Workgroup Kickoff held on January 15, 2026, at Jollibee Plaza, Ortigas Center, Pasig City. 

Mang Inasal Extra Creamy Halo-Halo now made even creamier

Creaminess until the last drop – this is what customers can expect from the new and improved Mang Inasal Extra Creamy Halo-Halo which hits all Mang Inasal stores on March 1.

“We know how much our customers love our Halo-Halo because of its extra creamy recipe,” said Mang Inasal president Mike V. Castro. “So, as a special treat for them, we have further improved this Mang Inasal bestseller by adding all-new milk dusting so that consumers can enjoy longer lasting creaminess.”

LIFT® Berry Bolt Lands in Central Visayas, Bringing “Berry Bold Flavor” to Modern-Day Challengers

Coca-Cola Philippines takes LIFT further across Central Visayas with the launch of LIFT Berry Bolt in Cebu, a new flavor made for modern-day challengers always on the move. With its “berry bold ang flavor,” LIFT Berry Bolt delivers a lively, flavorful kick that keeps up with every shift—from school mode to work mode to everything in between.

Designed for go-getters switching between modes, LIFT Berry  Bolt bursts with its signature berry bold flavor in every sip. Now available in a convenient, recyclable PET bottle, it’s easy to grab, take anywhere, and enjoy whenever you need a burst of berry bold refreshment during your day.

Craving for BuSolb Ihaw-Sarap group meal? Go for Mang Inasal Family Fiesta!

Whether for potluck at a family reunion, instant picnic in the park with your classmates, or bonding with your officemates after a particularly tiring day, the Mang Inasal Family Fiesta is your go-to delivery bundle.

Since its launch in 2022, the Mang Inasal  Family Fiesta has been offering a satisfying box of either all-Chicken Inasal (paa or pecho), all pork (BBQ and Liempo), or a combo of both – served on a bed of java rice. Each Family Fiesta can feed up to six people.

Jollibee surprises commuters nationwide with glowed up Yumburger

Thousands of commuters at major transport hubs and shopping centers across the Philippines were met with an unexpected treat as Jollibee launched its upgraded iconic Yumburger. The Yumburger now has a bigger beef patty and more dressing, making it more Langhap-Sarap while still priced at ₱45. 

From office workers to students, many took the chance to try the improved Yumburger, making their usual trips a little more exciting. Crowds gathered at One Ayala in Makati, The Infinity in Pampanga, Paseo de Santa Rosa in Laguna, Parkmall in Cebu, and Rizal Park in Davao. Jollibee gave away 2,000 free Yumburgers at each location, plus 4,000 vouchers to try an exclusive combo in stores.

“Filipino commuters have always loved the Jollibee Yumburger, so we thought this was the perfect way to bring them a little extra joy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Our Yumburger is not just a burger, but a part of Filipino life and cherished memories. With this glow-up, it is more Langhap-Sarap, giving comfort and happiness in every bite while staying affordable for everyone.”

Adding to the excitement, the Yum mascot delighted commuters at each location, posing for photos, handing out burgers, and energizing the surprise giveaways.

Also, Jollibee released a new film featuring the glowed-up Yumburger and encourages customers to share their #GlowUpYUM moments on social media for a chance to be featured on the brand’s official channels.

The nationwide activity highlighted Jollibee’s commitment to giving Filipinos more of what they love, making a familiar favorite even better and more enjoyable.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!

Your breaks just got better with GH Mall’s Power Lunch promo

The Power Lunch promo is back to take your lunch breaks to the next level. Enjoy exclusive weekday lunch deals at GH Mall from February 1 to March 31, 2026, 11am to 2pm. From hearty meals to sweet treats, don’t miss out on special offers from these participating restaurants:

• Alba
• Banh Mi Kitchen
• CIBO
• Chinese Beef Noodles House
• Ebi10
• Genki Sushi
• Iroha
• Kettle
• Lucky Boba Milk Tea
• Mango Tree
• Pizza Planet
• Sen-ryo
• Sibyullee
• Stoned Steaks
• Supreme Beef Hotpot
• Three Dots
• Tittos

Per DTI Fair Trade Permit No. FTEB-247448 Series of 2026. Download the Ortigas Malls app, like Ortigas Malls on Facebook, and follow @greenhillsph on Instagram. For full promo mechanics and details per restaurant, view the official post here.

Kaing Mang Inasal Stories debut with trending JMFyang episode

Mang Inasal, the Philippines’ Grill Expert, is bringing its signature Ihaw-Sarap and Unli-Saya experience to TikTok through its first-ever Kaing Mang Inasal Stories — an eight-episode series inspired by the real, unfiltered moments people share over their favorite Mang Inasal meals.

Kicking off with real first-date vibes on Valentine's Day, the first episode had JM Ibarra and Fyang Smith depicting a new couple on their very first date. They find their most natural, relaxed selves as they enjoy their Mang Inasal favorites.

The episode quickly trended on Valentine’s Day with netizens sharing how they could relate with the usual awkwardness during first dates. One follower commented, “ganyan talaga sa Mang Inasal, makakalimutan mong demure ka sa sobrang komportable at sarap ng pagkain tapos kasama pa yong taong komportable ka rin, (dining at Mang Inasal really has that comfortable vibe because you can be who you are as you enjoy satisfying food shared with a loved one you are truly comfortable dining with).

Jollibee Group Exceeds EPR Recovery Targets, Receives DENR Recognition

The Jollibee Group has received a Special Citation at the Zero Waste to Nature Recognition Awards, led by the Department of Environment and Natural Resources (DENR), for exceeding its baseline targets under the country’s Extended Producer Responsibility (EPR) framework.

The awards program—organized with the Philippine Alliance for Recycling and Materials Sustainability (PARMS) as organizer partner and technical committee head, in coordination with the National Ecology Center—recognizes obligated enterprises that go beyond regulatory compliance by demonstrating leadership in plastic waste recovery, upstream reduction, innovation, and inclusive circular economy practices.

Make your Valentine’s date extra cheesy with the new Spam Mac & Cheese Pizza from Pizza Hut

This Valentine’s Day, Pizza Hut is here to help you make your Valentine’s Day celebration extra cheesy with a new creation inspired by one of the most beloved comfort foods in the world—the Mac & Cheese!

Nostalgia and comfort take the spotlight this Season of Love with Pizza Hut’s Spam Mac & Cheese Pizza.

Experience a new twist on a classic comfort dish with Pizza Hut’s Spam Mac & Cheese Pizza, made with a rich and velvety cream cheese sauce that's topped with creamy mac and cheese, and finished with a melty blend of mozzarella and cheddar cheeses, savory Spam cubes for a salty, meaty kick, and a final dusting of Parmesan cheese and dried parsley. It also comes in a Parmesan-crusted Cheese Stuffed Crust, making every slice indulgent, cheesy, and packed with nostalgic flavor!

Jollibee marks first Valentine’s Joy Day with nationwide promos and phygital surprises

Jollibee, the Philippines' no. 1 fastfood chain, is marking Valentine’s Day with its first Valentine’s Joy Day, a nationwide celebration with limited-time promos, branch surprises, and special treats for online fans.

The celebration highlights Jollibee as a beloved hub of joy for Filipinos, where couples share romantic moments, families create lasting memories, and friends come together to celebrate their bond.

“Valentine’s Day is a time for love, laughter, and making memories with the people who matter most,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “At Jollibee, we’re grateful to share in those moments and celebrate alongside our customers, whether through special treats in our stores or fun surprises online. Valentine’s Joy Day is our way of thanking everyone for letting us be part of their happiest moments.”

Celebrate Valentine's with Mang Inasal’s TWO-gether Combos

Treat your family, peers, and significant others this love month to the TWO-gether combos of Mang Inasal, the country’s Grill Expert.

The TWO-gether Combos feature carefully paired favorites that highlight Mang Inasal’s trademark sarap at sulit experience. Combo A’s two small Extra Creamy Halo-Halo or Crema de Leche sell for only P120; Combo B’s two regular Palabok and 2 small drinks (Soft drinks, Lipton Iced Tea, or Red Gulaman) cost P190; and Combo C’s regular Palabok, small Extra Creamy Halo-Halo or Crema de Leche, and small drink are priced at P157. All three combos are available for dine-in and take-out only, until Feb. 15. 

Mang Inasal makes Ihaw-Sarap more accessible with its newly revamped delivery app

Whether it’s a spontaneous family salu-salo, a late-night craving, or a weekend treat for yourself, Mang Inasal is making sure your favorite Ihaw-Sarap meals are now just a few taps away! The brand recently rolled out its newly revamped delivery app, offering a smoother, more rewarding way to order Mang Inasal food anytime, anywhere.

Designed with convenience in mind, the new Mang Inasal App puts Pinadaling Ordering front and center. The improved interface allows users to browse, order, and check out with ease, cutting down wait time, and making the whole experience feel refreshingly simple.

All for You Matcha Madness Hits SM Supermalls

SM Supermalls takes Matcha Fest nationwide

Building on the first-ever Matcha Fest held at the Mall of Asia last year, your most loved, SM Supermalls returns with a larger, better, and more maxed experience celebrating all things matcha! SM Supermalls’ Matcha Fest 2026 is a great space for specialty cafes to connect with matcha fanatics. Local vendors get a chance to showcase their creativity to eager customers who want to explore the different varieties of the beloved Japanese green tea across your favorite SM malls.

Get Your 2026 Craving Non-Negotiables At SM Supermalls in the Metro

For the new year, let’s raise the standards.

This is the year you stop making compromises when it comes to your cravings. No rushed decisions. No “this is good enough.” And more importantly, no more meals that feel like an afterthought.

SM Supermalls is starting the year by bringing in new dining spots that can transport you to a new era full of fresher concepts, bolder flavors, and better choices. Proving time and time again why it deserves to be your most beloved mall with spots that raise expectations, break routines, and make eating out feel fun again.

So before your calendar fills up with plan after plan, consider this your ultimate craving promise: to never negotiate when it comes to where and how you eat. Because if there’s one thing we’re not bringing into the year, it’s settling. 

Beyond The Rhythm: How Coca-Cola Reimagined the Dinagyang Experience through Flavor, Music, and Community

Nearly two weeks after the last drumbeats faded, the energy of Dinagyang 2026 is still being felt across Iloilo. For Coca-Cola Philippines, this year was more than a festival appearance; it was a celebration of deep-rooted connection with the province that dates back to the late 1940s. 

By focusing on community and culture, Coca-Cola acted as a true local partner embedded in the streets, celebrating the Ilonggo spirit it has served for nearly 80 years. 

Seoul Snow Spreads Korean Winter Wonderland Nationwide

Seoul Snow to Open Over 70 Franchisees Nationwide

Seoul Snow binsgu original flavors in Choco Cheese Snow, Strawberry Cheese Snow, and Ube Cheese Snow

Seoul Snow is bringing a Korean winter wonderland to the Philippines with its accelerated nationwide expansion. The brand offers authentic Korean snow bingsu made with ultra-fine, snow-like, milk-based shaved ice, delivering a sweet dining experience inspired by the iconic flavors of Korea. 

Designed for aspiring entrepreneurs, the brand’s franchise model focuses on streamlined operations, standardized operating procedures, and controlled costs. Seoul Snow’s menu and processes have been intentionally designed to keep managing the business simple. Its structure allows franchisees to operate efficiently in compact kiosks and other high-traffic commercial spaces.

The brand targets an estimated return on investment (ROI) of two to three months, depending on the franchise’s operational factors and sales performance. 

Celebrate V-Day in the cheesiest way with the Cheesy Lava Match bundle from Taco Bell

This Valentine’s Day, skip the candlelit cliches and dive into a cheesy fiesta made for you and your significant other: double burritos, a cheesy-beefy nacho platter built for sharing, and cinnamon-flavored snacks to sweeten the deal, because nothing says ‘I love you’ quite like a Taco Bell feast for two!

Celebrate love with Taco Bell’s Cheesy Lava Match, available for a limited time only! It comes with 2 Cheesy Lava Grilled Stuft Burritos w/ dip, 1 Nachos Supreme, 2 servings of Cinamon Twists, and two 12-oz servings of ice-cold soda, all for just P599! That's a total of P204 in savings!

Finding the Best in Classic Chinese

With so many red-letter days coming up in the next few months; Valentine’s Day and Chinese New Year, just to name two that are fast approaching - it’s always good to know what new, dependable, and exciting dining options are around. We always want to treat our family, loved ones, and close friends to something special. While Makati and BGC seem to monopolize a lot of the attention when it comes to new culinary offerings, there’s a relatively unsung gem of a place that has emerged at Gateway 2 at Araneta City - very much worth discovering. 

Red Bull Athlete Lethal Shooter Celebrates PH Basketball, Inspires Local Hoopers with Historic Rooftop Shot

Red Bull Philippines recently welcomed to the country Chris Matthews, also known as “Lethal Shooter,” the world’s most sought-after shooting coach and a global basketball phenomenon. During his visit, Matthews made history as the first person to take a shot from the rooftop of The Tenement in Taguig, bringing his signature creativity, precision, and flair to a landmark moment that celebrates the Philippines’ deep-rooted love for the game.

“In the Philippines, the love and the passion just go really deep in the blood. People and the passion here is, to me, number one,” said Matthews about the rich basketball culture in the country. “It’s true love here for the game.”

The rooftop shoot, a daring first for Tenement basketball court, highlights Matthews’ flair for blending precision with skill. He pushed the boundaries higher, capturing the respect and delight of the local basketball community.

Jollibee Group Champions Sustainability and Community Impact at Danao Commissary in Cebu

Sustainability by Design. An on-site wastewater treatment facility at the Danao Commissary treats  all wastewater to meet environmental standards, helping safeguard local water resources. The  

system was built into the facility’s design from the outset, reflecting the Jollibee Group’s  commitment to sustainability by design. 

MANILA, Philippines – The Jollibee Group highlighted the sustainability-driven design  and community impact of its Danao Commissary in Cebu, underscoring how responsible  manufacturing practices are embedded into the company’s operations as part of its Joy for  Tomorrow global sustainability agenda. 

Mang Inasal scores triple win at the 61st Anvil Awards

Mang Inasal, the Philippines' grill expert, proudly celebrated its recent achievements at the 61st Anvil Awards, taking home three prestigious recognitions for its innovative marketing initiatives.

The brand received Silver Anvil Awards for Best Use of Social Media for its 4 Cheese Halo-Halo campaign, as well as for Best Use of Partnerships and Best Use of Influencer Marketing for its MI UNIVerse campaign. These awards highlight Mang Inasal’s commitment to creating meaningful engagement with its stakeholders, leveraging social media, partnerships, and influencer collaborations to connect with the next generation of customers.

DQ's latest Blizzard of the Month offer is bursting with color and popping candy fun!

Do you remember the first time you tasted popping candy? It was strange, exciting, and unforgettable, a reminder of how even the smallest things could spark so much happiness. 

As we kick off 2026, DQ is bringing that spark back with a new collection featuring the fun confectionery, turning every spoonful into a reminder of those simpler times. It’s time to pop off with DQ’s latest Blizzard of the Month offer—the new Poppin’ Candy Fantasy collection, featuring six different treats available for a limited time only!

Jollibee named Grand Champion at Dinagyang 2026 Mardi Gras Parade

Jollibee emerged as Grand Champion at the 2026 Dinagyang Festival’s Mardi Gras Parade of Sponsors, one of the most anticipated events of the annual cultural celebration, drawing thousands of spectators to Iloilo City.

The country’s leading fastfood chain bested other parade entries with a vibrant presentation inspired by its iconic Chickenjoy and Yumburger, brought to life through energetic street dance performances by students of Iloilo National High School. The entry featured dynamic choreography, festive music, and colorful costumes that reflected both local culture and the brand’s joyful identity.

Aside from the Grand Champion title, Jollibee also garnered multiple special awards, including Best Street Dance, Best Festive Music, Best Festive Mascot, Best Festive Costume, and Best Festive Marquee.

“Being recognized at the Dinagyang Festival is deeply meaningful for us,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “But beyond the awards, what truly matters is being able to share moments of joy with the community and celebrate the rich culture and spirit of Iloilo together with the Ilonggos.”

Enjoy Mang Inasal Spicy Pork BBQ until April 30

Mang Inasal, the country’s Grill Expert, extends the availability of its Spicy Pork BBQ up to April 30 to allow more customers to try this limited time offer.

“We will continue serving the spicy Pork BBQ for another quarter. We initially announced a January 15 cut off but we want more people to check out what a number of Mang Inasal customers have been raving about since we introduced the product in Q4 2025," said Mang Inasal president Mike V. Castro. “I encourage all to try Mang Inasal's spicy Pork BBQ for that juicy-lambot sarap with a kick!

From Philippines to the World: Cebuana leads the charge in Red Bull Dance Your Style 2026

After years of persistence and three hard-fought attempts, Cebu’s own Sam Rivera, known in the community as NEMESIS, has emerged as the Philippines’ top freestyle dancer, earning her place on the global stage in Los Angeles.

She claimed the 2025 Red Bull Dance Your Style Philippines National Finals crown in front of her hometown crowd, a moment she described as “a dream come true.” The win propelled her to the World Finals, where she broke into the Top 16, solidifying her position among the world’s elite freestyle dancers.

#NapapasarapPagKaingMangInasal goes full swing

Mang Inasal, the Philippines’ Grill Expert, has embarked on a campaign that acknowledges what its customers consider as the brand’s most endearing attributes– Ihaw-SARAP food with generous and abundant servings, all in an Unli-SAYA dining experience where customers can be true to how they prefer to enjoy their food.

The campaign, #NapapasarapPagKaingMangInasal, went nationwide on Jan. 19, in all its almost 600 stores nationwide and across media channels. Driving the campaign is a video that gathers Mang Inasal’s celebrity ambassadors, with each sharing their authentic experience enjoying Mang Inasal’s bestsellers.  Coco Martin for Chicken Inasal, Maris Racal for the juicy-lambot sarap Pork BBQ, Fyang Smith for the Extra Creamy Halo-Halo, and Dimples Romana for the Fiesta line of grilled Chicken and Pork faves with java rice in Mang Inasal’s signature bilao.

Jollibee brings joy across Cebu during Sinulog season

Joy filled communities across Cebu as Jollibee  joined the celebration of the Sinulog season, sharing moments of happiness with families, tourists, and devotees during one of the country’s most meaningful cultural and religious festivities.

“Sinulog is a deeply important celebration of faith, culture, and togetherness for Cebuanos,” said Dorothy Dee-Ching, vice president for marketing of Jollibee Philippines. “We’re thankful to be part of the Sinulog season, and we hope that through simple moments of joy, we can bring smiles to both Filipinos and visitors joining the festivities.”

Jollibee shines spotlight on the craft behind iconic Chickenjoy

For many Filipinos, Chickenjoy is more than just fried chicken. It is a taste of home, a source of comfort, and a shared experience across generations.

Jollibee, the country’s no. 1 quick service restaurant, is now putting the spotlight on the meticulous craft behind its signature fried chicken with the launch of its new campaign, “Jollibee Chickenjoy: Masterfully Made Sarap.” The campaign highlights the care taken at every step, from marination and seasoning to breading and frying, to deliver the crispiness, juiciness, and flavor that customers have come to expect.

“Chickenjoy is more than fried chicken to Filipinos. It’s part of family memories, celebrations, and everyday moments of joy,” said Dorothy Dee-Ching, Jollibee Philippines’ vice president for marketing. “We take pride in every step of its preparation because we know how much it means to our customers. Every piece carries that same flavor and happiness that people have loved for generations.”

The Medical Wellness Association Declares 2026 as “The Year of the Sardine”

The Medical Wellness Association (MWA), in its mission to improve wellness of the World’s consumers, has declared 2026 as “The Year of the Sardine”. The aim is to educate and inspire consumers across the globe on the wellness benefits of eating real, nutritionally dense foods--with sardines being one of the optimal and most affordable choices available. 

“Given the consistent worsening of wellness metrics across most of the developed world, it is clear the wellness community needs to course-correct its recommendations to the public.  Metabolic Health is rapidly being revealed in research as an underlying key to wellness, from preventing classic metabolic diseases such as Type 2 Diabetes and non-alcoholic fatty liver, to cardiovascular disease, certain cancers, and even kidney and liver dysfunction”, says Dr. Christopher Breuleux, President of the USA based MWA.

Coca-Cola Philippines Drives Water Stewardship With Reforestation activity at La Mesa Watershed

Coca-Cola Philippines employees join tree-planting activity at La Mesa Watershed.

Coca-Cola Philippines employees gathered at La Mesa Dam on December 17, 2025 for a tree-planting activity with the Million Trees Foundation, reinforcing the company’s commitment to sustainability through hands-on volunteerism. The effort highlighted how corporate participation and community action can help protect one of Metro Manila’s most critical water sources.

Vietnam’s Trung Nguyen Legend brews new coffee culture with its Philippines launch

MANILA, Philippines — Vietnamese coffee powerhouse Trung Nguyen Legend officially marked its entry into the Philippine market with an immersive brand launch that introduced Filipino consumers and content creators to Vietnam’s distinctive coffee culture, during the recently concluded World Bazaar Festival at the World Trade Center Metro Manila.

The launch made possible through Dygen Food Ventures Inc., the brand’s exclusive distributor in the Philippines, drew a diverse crowd of lifestyle bloggers, TikTok creators, UGC storytellers, and members of the media, signaling strong local interest in the globally recognized Vietnamese coffee brand. 

Ring in 2026 with double the Blizzard fun for just P119!

As we welcome the new year, DQ is kicking things off with something sweet and exciting for lovers of ice cream: for only P119, customers can enjoy two Mini Blizzard treats in one irresistible deal, available for a limited time only! 

Inspired by the colors of the year, this duo features the rich Mini Belgian Chocolate Oreo Blizzard alongside the creamy Mini Vanilla Oreo Blizzard, giving you the perfect way to welcome 2026! Whether you’re treating yourself after a busy day or sharing with a friend, this offer gives you double the delight, allowing you to enjoy more of the DQ that you love! 

Premium yet approachable: Discover a new way to enjoy wine at World Cellar

A new dimension to Araneta City's vast dining scene opens this year with World Cellar, a first-of-its-kind, one-of-a-kind wine-centric concept at World Kitchens in Gateway Mall 2. Designed to be refined but not intimidating, World Cellar brings curated wine experiences closer to more people, offering quality selections at a friendlier price point, delivering great value without compromising on experience, and encouraging guests to explore, taste, and enjoy wine on their own terms.

Jollibee makes Chickenjoy more affordable with Sarap Savers meals

Filipino food lovers have more reasons to celebrate as Jollibee launches Chickenjoy Sarap Savers, a set of meals designed to let everyone enjoy the brand’s signature fried chicken without spending too much.

Starting January 14, customers can enjoy a one-piece Chickenjoy with rice and drink value meal for just ₱99, offering a quick and satisfying meal for lunch, dinner, or any time of day. Whether dining alone after a long day or grabbing a meal on the go, Chickenjoy Sarap Savers make every occasion more delicious and affordable.

Jollibee brings back Mix & Match to let customers enjoy Best sa Sarap favorites together

Jollibee, the Philippines’ no. 1 fastfood chain, has brought back Mix & Match, giving customers new ways to enjoy its best-tasting favorites in a single meal. Starting at ₱78, diners can pair popular mains and sides, showing how the brand’s Best sa Sarap items are meant to be enjoyed together.

With the return of Mix & Match, Jollibee puts the spotlight back on the taste of its core products while giving customers the freedom to enjoy them their way. By bringing together popular mains and sides in one offering, the brand aims to make it easier for customers to enjoy their Best sa Sarap favorites in combinations they prefer.

A Filipino holiday favorite, now a cheesy Subway® sandwich with award-winning Smoked Gouda from the USA

Nothing says Filipino Christmas quite like sharing a plate of savory, sweet ham. This year, Subway® Philippines is giving that beloved tradition an irresistibly cheesy twist with the launch of the all-new Gouda Pineapple Ham Sub. Featuring sweet ham served with premium Smoked Gouda Cheese from the USA for a delicious blend of sweet, tangy, and creamy goodness, this limited-edition sub is available starting November 19 at all Subway® Philippines stores nationwide.

In the latest flavorful step to bring USA cheeses into the hearts of local diners, Cheese from the USA has partnered with Subway® Philippines to offer Filipinos a premium cheese experience that feels elevated yet familiar—a perfect flavor to celebrate the season.  

Marrying tender slices of chicken and ham with a spread of tangy pineapple jam, all tucked into Subway’s signature bread, the Gouda Pineapple Ham Sub is made more enjoyable with the addition of the melted, award-winning U.S. Smoked Gouda.