Nearly two weeks after the last drumbeats faded, the energy of Dinagyang 2026 is still being felt across Iloilo. For Coca-Cola Philippines, this year was more than a festival appearance; it was a celebration of deep-rooted connection with the province that dates back to the late 1940s.
By focusing on community and culture, Coca-Cola acted as a true local partner embedded in the streets, celebrating the Ilonggo spirit it has served for nearly 80 years.
Mang Inasal, in partnership with the Department of Tourism (DOT), made Iloilo’s Dinagyang Festival 2025 even more flavorful with the “Love the Flavors, Love the Philippines” campaign.
This annual festival, which honors the Sto. Niño, was made even more special with a week-long treat for both locals and tourists.
From January 20 to 26, Mang Inasal stores in Iloilo served up free Coke with every order of Solo Fiesta and Extra Creamy Halo-Halo, spreading joy to festival-goers. At SM City Iloilo, the “Love the Flavors, Love the Philippines” Caravan delighted attendees with free Extra Creamy Halo-Halo, offering a sweet and refreshing break from the festivities.
