Baguio City came alive as Jollibee, the Philippines' no. 1 fastfood chain, joined the vibrant Panagbenga Festival, delighting locals and tourists alike with a spectacular float, campus treats, and exclusive promos that added extra cheer to the City of Pines’ annual flower celebration.
“Panagbenga shows Baguio at its most beautiful, and Jollibee is proud to fill it with joy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Whether it’s a float that amazes or treats that make every day special, our goal was simple, and that was to share joy with every person, everywhere.”
Building on its legacy of festival excellence, Jollibee participated in the large float competition with a spectacular floral masterpiece inspired by Cordilleran artistry. The float featured a miniature Stone Kingdom symbolizing the region’s creativity, a radiant cityscape in full bloom, a rotating Mines View observation deck showcasing Baguio’s scenic landscapes, and a giant Chickenjoy Bucket seemingly blossoming from a flower, capturing the festival’s playful and joyful spirit.
