In conceptualizing the philosophy, the foodpanda team spent hours studying pandas and found that pandas eat as they want to, sleep as they want, and live without unnecessary worries. Taking inspiration from this outlook, foodpanda believes that humans, too, can benefit from adopting a similar mindset and focusing their energies on things that truly satisfy them.
Guilherme Porto, foodpanda Philippines Director for Growth, hopes to motivate their customers to look beyond the hustle and bustle of everyday life and divert their attention to whatever’s most precious to them at the moment. “Sometimes, we get caught up in our busy daily routines that it becomes easier to let our interests and passions fall by the wayside. With our brand philosophy, foodpanda is here to remind them to find time for the things they love and enjoy. We will be there to help them do that so they can achieve true happiness and satisfaction because what matters now, matters.”
