Liza Soberano spices things up with Jollibee and the new Crispy Spice Fries

Jollibee introduces the newest member of the family! The beautiful, adventurous, and fun-loving Liza Soberano and Jollibee mascot with members of the team (L-R): Jollibee Global Marketing Officer Francis Flores; Trade Marketing Officer Bing Chavez; Trade Marketing Manager Ging Ingaran; National Promotions Officer Lea Sudio; National Trade Director CS Siason; Brand Specialist Bea Bacani; Assistant Brand Manager for Fries Kat Facun; Senior Marketing Manager for Complementary Products Kay Segismundo; AVP for Brand Communication, PR and Digital Arline Adeva; Shine Genzola; Brand Engagement Manager Cat Triviño; and Trade Marketing Manager Paolo Tolentino.

Aiai delas Alas Renews Contract With Pitalicious Shawarma

Exponentially growing shawarma Brand Pitalicious has recently renewed the contract of Aiai Delas Alas who has been on board with them for quite some time now. Along with the renewal of her endorsement are the introduction of new franchisees who are excited to have them in their areas.

Aiai is not short of food endorsement as she embodies the needs of families, friends, especially homemakers. She is also a cook and has her own restaurants which keeps her busy along with her being an actress, a judge in GMA Network's The Clash, a restaurateur for her causal Asian restaurant, and also a loving wife to her husband Gerald. 

The brand started with the business concept by Brian and Gillian Ann Francisco, who had their humble beginnings with their first branch in Mandaluyong has now expanded to  more than 100 branches nationwide and still growing. Gillian shares that having Aiai as their endorser has contributed to 50% increase in new franchises.

Ian Veneracion endorses Primera Light Brandy

Ginebra San Miguel Inc. (GSMI) introduced “man of the hour” Ian Veneracion as the newest endorser of its liquor brand Primera Light Brandy. In a grand press launch and contract signing held recently, the multi-talented actor was welcomed to the GSMI family by its president Bernard Marquez, group brand manager Paul Camello, and brand manager Henry Simon.

Ian, who won the hearts of many after starring in a hit primetime teleserye and movie, relates that being “swabe” is important when dealing with both his work and personal life. “After a ‘tamang swabe’ day of shooting or taping, I just want to relax and drink something smooth. So when I’m with friends we usually just open a bottle of Primera Light Brandy,” says Ian, who finally found the smoothness that he had been looking for in a brandy. “Primera Light Brandy is smoother than other brands, and I love how it tastes,” he adds.