Jollibee Group Foundation and UPLB Partner to Strengthen Support for Farmer Leaders

A key focus of the partnership is the continued development of JGF’s Agri-Tech Facilitators Program, which brings together farmer leaders and community-based agricultural extension workers who help fellow farmers identify, test, understand, and adopt technologies and farming practices that are relevant to their local conditions.

Jollibee Group Foundation (JGF) and the University of the Philippines Los Baños (UPLB) have formalized a partnership to combine their expertise in research, innovation, and agricultural development in support of smallholder farmers.

Through a Memorandum of Understanding, the two institutions will collaborate on farmer training, knowledge sharing, technology transfer, and capacity-building initiatives that aim to help farmers improve productivity, strengthen their enterprises, and adopt more sustainable farming practices.