The Sound of Speed: Sting Energy®, a PepsiCo Energy Drink, Hits the Track with Formula 1®

World-Renowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by 2025 F2 Monaco Grand Prix winner Kush Maini and 2009 F1 World Champion Jenson Button — who confirms what fans across the globe are already hearing.

Sting Energy®, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1® as its Official Energy Drink Partner. This official partnership, sparked by authentic fan curiosity even before the official reveal, began as a viral sound-driven moment and has since grown into a dynamic collaboration — racing from the track to screens worldwide. 

OLSTAR SHOWDOWN: A Community Esports Tournament Energized by Sting

Sting fuels competitive gamers with Hataw Energy

Sting Energy Drink energizes the Pinoy gaming community with the announcement of the Sting Olstar Showdown tournament, where Filipino gamers can compete for a grand prize pool of Php 500,000.00 by playing multiplayer online battle arena game Dota 2 and online first-person shooter game Crossfire.

"Olstar Showdown embodies more than just competition; it's a tribute to the vibrant gaming culture that thrived in the era of internet cafes. By fostering an environment reminiscent of those golden days, Sting aims to reignite the spirit of camaraderie and passion within the gaming community. It's about celebrating the roots of esports, cultivating excellence, showcasing talent, and pushing the boundaries of gaming prowess," explains Cristina Sim, NCB Brand Manager.

The Sting Olstar Showdown tournament features an offline elimination stage from June 15 - July 7, 2024, followed by an online group stage to be held on July 13 - 14, 2024, to determine the top four teams advancing to the finals.