The recognition was for Mang Inasal's Mother's Day Digital Marketing and PR campaign titled #MomsRuleAtMangInasal that utilized Facebook as its primary tool in generating awareness and engagements for its week-long dine-in promo in May 2022. The campaign engaged social media users by creating diverse content, such as hosting a virtual Mother’s Day Conference, and running a dine-in photo challenge that drove customers to stores to celebrate the season.
