#MangInasalFamilyFiesta TikTok Challenge was recognized in the Brand Effectiveness through Effective Use of Marketing Channels (Single Medium-Digital) category.
Veering away from traditional advertising and paid media, Mang Inasal capitalized on viral marketing with the use of TikTok and user-generated content to raise awareness, conversations, and sales from netizens on the newly launched Family Fiesta -- a special bundle of char-grilled favorites that’s perfect for office parties, family reunions, and various gatherings.
