The FIBA Basketball World Cup 2023 is the 19th tournament of the international basketball event for men’s national basketball teams. The opening game will be held at the Philippine Arena on August 25, 2023, with the Philippine team carrying the country’s flag high. As the country’s most adored fast-food chain, Jollibee joins the entire nation in rallying behind the home team and uplifting the Filipino spirit.
“As a brand that is proudly Pinoy, we are just as excited as everyone else to have the FIBA Basketball World Cup 2023 open in our country and cheer on the Philippine team,” said Pam Reyes, AVP for Handhelds. “As this opening event will definitely go down in basketball history, we want to give as many of our fellow basketball enthusiasts as possible the opportunity to catch the exciting, high-stakes action live.”
