This year’s theme of the Happy Meal Readers Books tackles inspiration that encourages to ignite kids’ passion points
As kids grow older, they start finding more ways to channel their passions. But that doesn’t mean they have to outgrow the things they love, like the McDonald’s Happy Meal. This March, McDonald’s brings back the Happy Meal Readers Program that allows parents and kids to choose between a toy or a book for every Happy Meal purchase.
The Happy Meal Readers Program showcases the I Can book series which aims to inspire little ones to hone their passion. The book series is based on real-life stories of inspirational figures—individuals who achieved incredible things, broke down barriers, and beat all the odds that shall lead kids to think, “If they did it, then I can too.”
