For Earth Hour 2026, the Jollibee Group will mobilize a record 5,354 stores and facilities worldwide—the highest number of participating locations in its history—across 17 brands to switch off non-essential lights, signage, and billboards in support of global action to protect the planet.
Earth Hour is a global initiative that encourages individuals, communities, and organizations to switch off non-essential lights as a symbol of collective responsibility and commitment to addressing climate change and energy conservation. This year marks the movement’s 20th anniversary, celebrating two decades of inspiring action for the planet.
