Familiar and Fresh: How URC Continues to Surprise Filipinos After 70 Years

Some favourites never go out of style—and they continue to delight in new ways. For 70 years, Universal Robina Corporation (URC) has been a constant companion in Filipino households through quality and well-loved brands such as Jack ‘n Jill Piattos, Maxx, Cloud 9, Cream-O, C2 Cool and Clean, and Great Taste, among others. Staying true to its purpose of delighting everyone with good food choices, URC constantly evolves alongside the tastes and lifestyles of consumers.

Today, the company continues to excite generations of consumers by introducing fresh flavours, new formats, and exciting product experiences that prove innovation can come from the brands Filipinos already know and love. 

Cloud 9 Crunchies: A Nine-Layered Loaded Bite That Stretches Your Enjoyment

We all have those in-between moments. The few minutes before your next meeting starts, a quick pause after lunch, or that quiet break while waiting for your ride home. It’s not exactly “rest,” but it’s enough to breathe, scroll a bit, and enjoy something small—your own little me time. Those little pauses matter, so stretch those moments by enjoying a delicious treat like Cloud 9 Crunchies.

A familiar favorite, reimagined

Cloud 9 has always been known for its signature chocolate bars made with layers of nuts, nougat, and caramel, all coated in chocolate. It’s a chocolate that’s instantly recognizable and deeply familiar for Filipinos.