Safeguarding Filipino traditions by choosing authentic alcohol products

For many adults, wines, spirits, and other alcoholic beverages are often an important part of  Filipino social gatherings. From birthdays and weddings to fiestas and holiday parties, the act of clinking glasses can play a role in creating bonds and cherished memories.  

In the Philippines, the festive "Ber" months continue, ushering in a season of celebrations like Masskara Festival, Pintaflores Festival, Giant Lantern Festival, and the Higantes Festival.

Buying alcohol often needs to be quick and convenient during these sometimes spontaneous social gatherings, but convenience shouldn't compromise safety. 

Based on data from the World Health Organization (WHO) Global Health Observatory 2022, 31 percent of alcoholic beverages consumed in the Philippines in 2019 were unrecorded – the vast majority of which was illicit.

Alliance of spirits & wine producers launches campaign against illicit alcohol in the PH

“Drink Authentic, Enjoy Responsibly” is a campaign by the Alliance Against Counterfeit Spirits (AACS), supported by the Asia Pacific International Spirits and Wine Alliance (APISWA) and the Alcoholic Beverage Alliance of the Philippines (ABAPI), that promote safe alcohol through authentic products

As the Philippines gears up for its vibrant festive season of celebrations in the lead up to the end of the year, an industry alliance seeks to raise public awareness about illicit alcohol and give citizens the confidence to identify authentic products and sellers.