Universal Robina Corporation (URC) Flour is officially igniting a new era for the local baking industry with the launch of SUGOD BAKERY, a high-impact nationwide campaign dedicated to the growth, modernization, and triumph of Filipino bakers. Positioned as a transformative movement rather than a mere program, SUGOD BAKERY is designed to bridge the gap between time-honored traditions and modern excellence. This ambitious initiative serves a dual-purpose mission: equipping community bakers with cutting-edge technical skills while fueling their businesses with the world-class flour products that have made URC a household name.
A Festival-Powered Revolution in Baking
In a one-of-a-kind implementation, URC Flour is taking the SUGOD BAKERY campaign to the heart of the Philippines' most vibrant celebrations through strategic partnerships with Local Government Units (LGUs). This collaboration brings innovative baking solutions and essential upskilling directly to local bakers in their own provinces. The campaign will travel nationwide, activating its high-energy presence in Naga, Cagayan de Oro, Zamboanga City, and throughout Quezon in Lucban, Sariaya, and Lucena.
SHAPING THE FUTURE OF LOCAL BAKING.
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