Mang Inasal marketing enters a bold new era under Mari Aldecoa

Mang Inasal has long been more than a restaurant; it is a cultural touchstone. And with Mari Aldecoa stepping in as Head of Marketing and Business Channels, the brand is entering a new era where heritage meets bold innovation, promising to expand its reach, sharpen its identity, and set fresh benchmarks in the industry.

Aldecoa brings over 15 years of experience revitalizing powerhouse brands across quick-service restaurants and consumer goods. Before joining Mang Inasal, he led Red Ribbon Bakeshop to consistent growth, proving his ability to strengthen market presence while keeping brands relevant in a fast-moving industry.

Empowering the Next Generation of Filipino Chefs through USA Cheese Education

The USA Cheese Specialist™ Certification Program, first introduced in Singapore, continues its Southeast Asia expansion with a new chapter in the Philippines.

Cheese is no longer just a garnish or comfort food staple – it’s a star ingredient celebrated for its versatility and  ability to transform any dish. As global appreciation for cheese’s limitless culinary potential continues to grow, more Filipino home cooks and professional chefs are deepening their knowledge, from its origins and production to how it can elevate even the most familiar recipes.

Taho Story and Uratex Dream Claim Victory at Red Bull Half Court National Title, Geared Up for Dubai World Final in November

The Red Bull Half Court National Finals ignited the court, capping off an epic Philippine tour by uniting top-tier teams from Davao, Cebu, and Manila alongside WildCards for a one-day, all-or-nothing 3-on-3 basketball brawl.

On October 25, 2025 at Parqal, Aseana City, the nation’s fiercest 3-on-3 squads unleashed electrifying plays under Red Bull Half Court’s high-octane ruleset, scrapping for glory. Played under a 12-second shot clock, with matches capped at 10 minutes or first to 21 points, every possession carried weight, demanding sharp decision-making, tight defense, and quick execution.

Jollibee’s New Christmas Treats Bring Holiday Joy in Every Cup

Christmas in the Philippines is all about togetherness, joy, and of course — indulgent food that bring people closer. This year, Jollibee makes the season even sweeter with its all-new Christmas Treats, made to turn even the simplest moments into a festive holiday celebration.

From the first sip of the luscious Iced Vanilla and Iced Caramel Coffees to the creamy Coffee Floats, and the chocolatey Rocky Road Sundae made with KITKAT ®, every treat delivers holiday joy in every cup. Smooth, crunchy, creamy, and chocolatey — these festive treats offer rich textures and delicious flavors that feel like Christmas with every cup.

“Filipino Christmas is known as the longest and happiest in the world, and Jollibee is proud to be part of the celebrations,” said Pamie Cruz, Marketing Director from Jollibee. “With the new Jollibee Christmas treats, we want to capture the spirit of the season by transforming everyday into joyful holiday moments.”

Mang Inasal brings home Grand Prix wins for the Philippines at regional marketing awards

Mang Inasal, Philippines’ Grill Expert, earned top honors at the Marketech Asia-Pacific Empowered Women Awards 2025 held recently at the Mandarin Oriental Hotel in Singapore. The brand was named Company of the Year, while its Digital and Public Relations Director RJ Rodillo took home the Woman Marketing Leader of the Year, the highest distinctions of the evening.

“These Grand Prix wins reflect more than creativity. They reflect the heart, commitment, and unity of the entire Mang Inasal team,” said Mang Inasal president Mike V. Castro. “We dedicate these awards to our people and our customers. Their love for Mang Inasal inspires us to keep serving meals that connect families, friends, and communities, and this recognition reminds us why we do what we do every day.”

Finally, Umami Has McCormick: Unlocking the Secret with Umami Burst

How many times have you searched for the perfect “timpla” - that rich, savory taste that makes every meal complete and so satisfying? It’s not about being too salty or not sweet enough; it’s the quest for a flavor that makes it truly complete. For many home cooks, the search for this well-balanced flavor can be a familiar struggle.

Recognizing this challenge, McCormick Philippines, a brand trusted worldwide for its quality herbs and spices and flavor expertise, made it their mission to solve it. Their answer? Harnessing the power of umami, the “fifth taste”.

Umami is the rich, savory flavor that makes dishes taste fuller, deeper, and more satisfying. Umami adds a unique depth that balances and elevates every bite. It’s the secret that transforms simple meals into memorable ones. 

Dare to Switch: LIFT Brings the Challenge to MassKara 2025

This year’s MassKara Festival is about to get even more exciting as LIFT, the newest drink from Coca-Cola Philippines, joins the celebration with its first major festival activation. From October 17 to 19, festival-goers can visit the LIFT booth along Lacson Street and take on the brand’s signature “Dare to Switch” challenge, a call to embrace new experiences and celebrate every mode of life.

The booth will feature a lineup of fast-paced games and challenger activities designed to bring out everyone’s competitive side. Participants can race against the clock, beat high scores, and win exclusive prizes in true LIFT fashion: bold, confident, and always ready for what’s next.

Visitors can also drop by for free samples of LIFT and join interactive mini-games throughout the weekend. Whether you are with your barkada, your team, or just exploring on your own, the LIFT booth promises a fun, high-spirited stop where you can unwind, play, and switch things up.

Do not miss the chance to Dare to Switch this MassKara. Visit the LIFT booth on Lacson Street, join the challenge, enjoy your free drink, and take part in the celebration.

Follow LIFT Philippines on Facebook and Instagram for updates and festival highlights.

Sweet, Spicy, and a Little Fancy: Here’s why you should try Pizza Hut’s Newest Limited-Edition Pizzas

Experience the best of both worlds of Truffle Mushroom Crunch and Hot Honey Pepperoni!

If you're a self-professed foodie, then you probably crave the thrill of the unexpected and you live for the joy of discovering bold and unconventional flavors. And if you're a foodie who just happens to really love pizza, then you're in for a treat because Pizza Hut has something extraordinary just for you!

Step into a realm where sweet meets heat, and earthy meets indulgent, with two new pizza offerings designed for foodies like you who treat every meal like a journey: the new Truffle Mushroom Crunch and Hot Honey Pepperoni pizzas, available for a limited time only!

Bea Alonzo celebrates wellness in peak years with Birch Tree Adult Boost

Bea Alonzo as the newest ambassador of Birch Tree Adult Boost.

Multi-awarded actress Bea Alonzo proudly shares how she keeps her tip-top health and shape in her strongest years with Birch Tree Adult Boost, the flagship milk brand of Century Pacific Food Inc., and the trusted adult milk brand in the Philippines.

With a busy and active lifestyle that includes indulging in sports and frequent travels, Bea recognizes the importance of having nutritional support to keep up with everything she enjoys.

“Staying strong and healthy isn’t just a goal; it is a way of life. Drinking the right milk gives me the nutrients that I need to stay strong, healthy, and at my best every day. Gladly, there is Birch Tree Adult Boost milk that can give me the right nutrition,” said Bea Alonzo.

Reward Yourself with Jollibee Super Meals: Best-Tasting in One Special Plate

Some days just call for something extra — and after long hours, endless deadlines, or that long-awaited sweldo, you #SUPERDESERVE a meal that delivers the best of everything you crave. With the Jollibee Super Meals, you no longer have to choose between Jollibee favorites because it’s got them all in one special plate.

The lineup includes:

Super Meal A: 1-pc. Chickenjoy, Burger Steak, Half Jolly Spaghetti, Rice and Drink

Super Meal B: 1-pc. Chickenjoy, Half Jolly Spaghetti, Fries and Drink

Super Meal C: Yumburger, Half Jolly Spaghetti, Fries and Drink

Each option brings together classic Jollibee dishes in one rewarding meal— making it easy to celebrate and treat yourself to something special without having to choose.

Cafe Koreano by Bonchon Brings a Bingsu and Coffee Menu Made for Your Vibe

Sip, savor, and get in the mood with a menu of Korean milky snow ice treats made just for you.

At the heart of Cafe Koreano by Bonchon are its signature Bingsu and other Korean delights, crafted to fit every mood and personality. The menu immerses you in the best of Korean culture, offering a wide array of milky snow ice creations and delicious Korean flavors that cater to your every craving. From classic favorites to modern twists, there's a sweet escape for everyone.

What's Your Vibe? A Menu for Every Mood

DQ’s matcha creations are back and they’re more crave-worthy than ever

Choose from 8 different treats as part of the new Matcha Fusion series

Everyone loves a good comeback. Think a superhero retuning just in the nick of time, a video game from 1997 being remade for modern platforms, or your favorite popstar entering her new showgirl era. When someone or something makes a successful comeback, it’s the moment the crowd goes wild, the underdog rises, and the story rewrites itself, and it’s just satisfying!

You know what else just made a comeback? DQ’s matcha flavors. You heard that right! Now you can experience DQ's crave-worthy matcha ice cream treats once again with its newest Blizzard of the Month: the Matcha Fusion series! With eight different creations to choose from, there’s a treat to satisfy every kind of matcha craving!

First is the new Matcha Strawberry Blizzard, made with DQ's signature vanilla soft serve mixed with matcha syrup, strawberry puree, and mini marshmallows, and then topped with even more strawberry puree, matcha powder, and mini marshmallows. With the sweetness of strawberry slightly mellowing the matcha flavor, this is the perfect entry point for curious first-timers or those new to matcha!

There's also the Dirty Matcha Blizzard, made with DQ's signature vanilla soft serve mixed with matcha syrup, coffee concentrate, and chocolate chunks, and then topped with even more chocolate chunks and matcha powder! Best suited for true matcha lovers, the bold blend of coffee and matcha delivers a strong taste for those who enjoy a more intense flavor!

Rounding off the new limited-edition Blizzard flavors is the Oreo Matcha Blizzard, made with DQ's signature vanilla soft serve mixed with matcha syrup and Oreo cookie bits, and then topped with matcha powder and one whole Oreo cookie! It’s DQ’s best-selling Oreo Blizzard made more mouthwatering with matcha, adding a delightful twist on a classic favorite and making it the perfect treat for DQ fans and matcha lovers alike!

If you're a fan of DQ's parfaits, then you'll love the Matcha Cheesecake Parfait, made with layers of DQ's signature vanilla soft serve, matcha syrup, and cheesecake chunks, and then topped with whipped cream and matcha powder!

Craving a refreshing matcha drink? You'll never go wrong with the Matcha Classic Milkshake, made with DQ's signature vanilla soft serve blended with creamy milk and matcha syrup, and then topped with whipped cream and matcha powder!

Can't get enough of DQ's coffee and matcha concoctions? Then the Matcha Affogato Sundae, made with DQ's signature vanilla soft serve that is draped in coffee concentrate and matcha syrup, and then topped with matcha powder, is perfect for you!

For a treat that you can enjoy at your own pace, there's the Matcha Mallows Tin Cake, a 100-percent ice cream cake made with DQ's signature vanilla soft serve ice cream, matcha syrup, marshmallows, and matcha powder, all contained in a reusable tin can!

Finally, for a dessert that you can share with the whole fam, there's the Matcha Oreo Blizzard Cake, a 100-percent ice cream cake made with DQ's signature vanilla soft serve mixed with matcha syrup, Oreo cookie bits, and matcha powder, with DQ's signature layer of cake crunch and chocolate fudge in the center!

Satisfy your matcha cravings anytime by visiting your nearest DQ store for dine-in and take out orders. You can also enjoy them anytime by ordering for delivery via the 8911-1111 hotline, www.dairyqueen.com, or DQ's official delivery partners GrabFood, foodpanda, and Pickaroo (prices may vary).

Follow and give DQ a like on Facebook, Instagram, and X so you won't miss out on the latest updates, offers, and deals!

Mang Inasal ignites October with Ihaw Fest 2025

Mang Inasal, the Philippines’ Grill Expert, is heating up October with Ihaw Fest 2025, its biggest annual promo running nationwide from October 1 to 31.

Carrying the theme “Ihaw Fest: Ihaw-Sarap, Unli-Saya Deals,” (Grill Fest: Deliciously Grilled, Unlimited Fun Deals) the campaign gives customers sulit (worth it) treats all month long. From October 1 to 15, those who buy two Chicken Inasal Large Value Meals of the same variant get a free Extra Creamy Halo-Halo Small. Meanwhile, from October 16 to 31, every Family Fiesta Bundle order will also come with two free Palabok Solo.

Celebrate National Taco Day at Taco Bell and get two Crunchy Tacos for just P149

Offer is available for dine-in, take-out, and delivery October 7 only

Calling all taco lovers! This National Taco Day, Taco Bell is joining the rest of the world in celebrating one of the most beloved foods of all time with an offer any self-professed foodie wouldn't want to miss!

It's time to join the fun with this one-day deal from Taco Bell, available for today, October 7, 2025, only. Celebrate National Taco Day with a Crunchy Taco and get a second taco at 50% off, or P149 for two crunchy tacos, netting you P49 in savings!

Cheesy & Beefy, Now in Two Flavors: Jollibee’s Cheesy Yumburger Levels Up with New Flavor Experience

Get ready for twice the cheesy-beefy goodness as Jollibee’s Cheesy Yumburger now comes in two irresistible flavors!

Jollibee, the home of the langhap-sarap experience, just leveled up their Cheesy Yumburger line, letting fans choose their own delicious bias. Still made with the same beefy langhap-sarap patty you know and love, the Cheesy Yumburger now comes in two crave-worthy variants:

Original Cheesy Yumburger – The crowd-favorite classic with creamy cheese and signature Yum sauce.

Century Tuna’s “Saving Our Seas” unites over 8,000 volunteers across the Philippines for cleaner seas

Representatives from Century Pacific Food Inc. (CPFI), HOPE, brand partners, and volunteers join forces for the “Saving Our Seas” International Coastal Cleanup Day activity in Anilao, Batangas, one of six cleanup sites held nationwide.

Century Tuna, the Philippines’ No. 1 tuna brand, returns for the 3rd year of its award-winning “Saving Our Seas” campaign, championing cleaner seas with greater impact. 2025 marks a turning point as the movement expands to six sites nationwide, further driving plastic circular economy and marine conservation across the country.