When the pandemic hit in 2020, McDonald’s put together a Business Continuity Plan (BCP) with concurrent workstreams to respond to immediate business needs, and prepare for the future. These cross-functional groups implemented digital and technology solutions that enabled operational efficiency, productivity, user experience, safety, and addressed the well-being of employees and communities in need.
McDonald’s categorized its measures into 1) Response/Recovery, covering daily operations, and 2) Rebound/Renewal, for business continuity and sustained growth within 2021, McDonald’s pivoted from BCP to digital transformation, growing their digital maturity. By the end of the year, McDonald’s exceeded their system-wide sales target, and achieved 80% of pre-pandemic sales level across all channels.
As early as 2009, McDonald’s already embarked on its digital transformation journey with the launch of McDelivery.com.ph, followed by social media presence in 2011, and launch of the McDelivery app in 2014. In 2018, McDonald’s NXTGEN stores were opened and scaled to elevate the in-store customer experience with self-order kiosks and cashless payment. Digital solutions for delivery and drive-thru businesses continued to be updated and implemented for a seamless omni-channel experience.
As the country winner for Digital Resiliency, McDonald’s Philippines will compete against other winners in the same category for the Asia/Pacific winners which will be announced at the IDC DX Summit Asia/Pacific in Singapore on the 26th of October 2022.
Now on its sixth year, the Future Enterprise Awards continues to celebrate the tech-enabled resilience of enterprises as they navigate through the challenges and disruptions in a fast-paced and increasingly digital world. The International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.
IDC’s Future Enterprise Awards follows a two-phased approach to determine country and regional winners. Each nomination is evaluated by IDC’s country and regional analysts against a standard assessment framework based on IDC’s Future Enterprise taxonomy. All country winners will qualify for the regional competition to be decided by a panel of judges comprised of IDC analysts, industry practitioners, thought leaders, and academia around the globe.
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