Jollibee Pistachio Kunafa Sundae
Photo caption: Jollibee’s Pistachio Kunafa Sundae, first developed for the UAE and now also available in Saudi Arabia, the UK, Italy and other international markets, demonstrates how the brand translates local food trends into accessible QSR products that can travel across markets.
Jollibee’s Pistachio Kunafa Sundae started as a local response to a fast-growing food trend in the UAE. It has since become a useful example of how localized product innovation can help Jollibee build relevance across its broader international business, which spans 16 countries.
The product was developed to make the Dubai Chocolate and pistachio kunafa trend — widely described as one of the most viral dessert trends of the decade — more accessible through a familiar Jollibee platform. By translating a premium, culturally relevant flavor into an everyday QSR dessert, Jollibee showed its ability to spot a major consumer trend early, move quickly, and turn it into a product that could drive trial, strengthen menu excitement and bring new energy to the sundae category.
