Have you seen Datu Puti Vinegar in Selena Gomez’s kitchen?

Whenever you talk about Filipino food with anyone, especially outside the Philippines, chances are the first thing that will come to mind is the legendary adobo. There are so many different variations you can find in around the country, with every household having their own special take on what the best adobo tastes like.

Everyone loves adobo, so much so that, over the years, our signature dish has been making quite an impact around the world. Some restaurants in the US and Europe have been offering their own renditions of adobo. Popular American cable channel the Food Network even released several recipes of adobo on their website.

Start the New Year Strong by Setting a New GUINNESS WORLD RECORDS™ title with Datu Puti!

Ushering in a new year is always another chance for new beginnings and goals for the upcoming days. If you’re tired of the usual resolutions, why not add setting a world record on your 2021 to-do list?

To bring a high-spirited tone for the year ahead, Datu Puti is giving Filipinos something fun, lighthearted, and uplifting to kick off 2021. This year, the beloved vinegar brand will attempt to achieve a unique world record. In a virtual event that brings as many people as possible in a single virtual Zoom conference, Datu Puti hopes to set the official GUINNESS WORLD RECORDS™ title for the most people dipping food into vinegar online simultaneously and doing the iconic “Mukhasim” face.

“We’re hopeful that 2021 will be a better year for all of us,” shares Mario Mendoza, Marketing Director for Kitchen Fundamentals, “We want to welcome it together, as one Mukhasim Nation, with the positive vibes and energy of a fun attempt at a new GUINNESS WORLD RECORDS™ title for the Philippines.”

Jollibee continues to satisfy sweet cravings with the new Ube Macapuno Pie

The new dessert pie looks to be another favorite by blending the sweet flavors of ube and coconut

If there’s something that can consistently and reliably satisfy the sweet tooth of Filipinos, it’s the popular line of yummy and affordable sweet pies from Jollibee.

Now, the leading quick-service restaurant brand in the Philippines is adding to their roster of sweet pies with the new Ube Macapuno Pie. Blending the sweet and classic flavors of ube and coconut—which are favored ingredients in various Filipino desserts—as a delicious and indulgent filling in one golden-crusted pie, the new snack looks to be a new favorite for Jollibee fans.

Ajinomoto supports DepEd in its Learning Continuity Plan through the Prottie® SuperKID Campaign

The back-to-school campaign aims to initially empower 200,000 kids stay active while learning online

Ajinomoto, in partnership with DepEd, brings SuperKid closer to parents and their kids through the Prottie®#LAKASARAP at HOME. With this campaign, Ajinomoto was able to distribute Prottie® SuperKID Newsletters and products for 200,000 students in 200 schools across Metro Manila.

The prolonged quarantine brought new challenges for Filipinos. This is particularly true for parents, who now have to manage keeping their kids healthy and energetic while overseeing their learning in at-home, online classes.

Jollibee’s new Chickenjoy ad highlights the value of giving only the best to your family in these times

Enjoy warm moments together with the family at home with crispylicious, juicylicious Chickenjoy

The pandemic has made us busier than ever. With life happening from home, it is easy to get consumed with all the responsibilities and limitations we have to deal with.

Moments where the family gets to spend time together – despite busy schedules and times of worry – are truly worth valuing and celebrating, and Jollibee knows this best.

In its latest commercial starring Charlene Muhlach and family, Charlene emphasizes the value of making the most of these times together with family and giving them only the best, a bucket of crispylicious and juicylicious Jollibee Chickenjoy, to those they love the most!