People from across age groups recently trooped to the Joy Ride! by NutriAsia food truck in Luneta, eager to have a taste of both traditional and new Filipino comfort food made with quality products of NutriAsia.
According to Dang de Leon, corporate marketing consultant at Nutri-Asia Inc., the food truck goes around the metro serving reimagined local food fare. “We tweak classic Pinoy comfort food to make the taste more appealing to millennials,” she explains, saying that the brand has partnered with GalaStars Culinary, which is headed by renowned chef Ernest Reynoso Gala, “because they know what young people want.”