FOOD NEWS: SM Hypermarket Master Chef 2012!

Last year SM Hypermarket launched the Master Chef series that went on tour to SM Hypermarket stores all over the Philippines with contests, cooking demos, and food sampling. Chefs from respected food companies like Magnolia, Bounty Fresh, CDO, Maggi, Nestle, and Purefoods.

This year they are making it bigger with a makeover for Carinderia owners!  


Free Carinderia Makeover with SM Hypermarket Master Chefs

Entrepreneurs who run a carinderia, catering or small restaurant business can own a brand new kitchen and dining area furnished by SM Hypermarket with SM Master Chefs Free Carinderia Makeover – one of the three components of this year’s run.

Aside from the Free Makeover for food business owners, SM Master Chefs 2012 is made more exciting with back-to-back Cooking Demos of notable chefs and a Master Recipe contest for those who love to eat, cook and experiment with their food.


Sustaining food business operations

Food service business is close to the heart of SM Hypermarket. In fact, an entire section of the store is solely dedicated to products and services essential in running a food business. Owners of food businesses can buy their ingredients in big packs or bulk and other essentials for their operations – plates, cups, utensils, tables and chairs, pots and pans and even chef’s uniforms at SM Hypermarket’s Food Service Center. The Center delivers and takes orders via a phone call.

And as a tribute to food service owners, SM Hypermarket is giving away a free makeover of their kitchen and dining area to five lucky and deserving food business operators in order to help them sustain their operations. A minimum P500 worth of groceries inclusive of two sponsor brands or a fully stamped loyalty card give food business owners a chance to win a makeover.






Cooking marathon with the “master chefs”

Last year’s SM Master Chef’s cooking marathon was a big hit to SM Hypermarket shoppers, that’s why it brings it back this year with new recipes prepared by the respective master chefs of the different master brands.

This year’s run is sponsored by master brands Bounty Fresh, CDO, Nestle, Purefoods, Magnolia and Unilever Food Solutions Knorr. Each will have a featured chef who will go around the 34 branches of SM Hypermarket every week in three months for cooking demonstrations and a delectable shopping experience open to all shoppers for free.






Whip up your own master recipe and be hailed as Master Chef

Quality ingredients at affordable prices make a good recipe and SM Hypermarket brings you these so you and your family may enjoy good food. And when you buy your ingredients at SM Hypermarket and whip up a great tasting, unique and reasonably priced recipe using any of our master brands, you will get the chance to win in SM Master Chefs recipe contest.

Just bring your finished product to any SM Hypermarket store on judging day and you could be hailed one of the thirty three SM Master Chefs 2012.

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