Cake has always been a signature of Filipino celebrations—a symbol of gratitude for the life of others. It serves as a gift and a reminder that one’s existence is special; cake is a universal item of love and appreciation.
When the pandemic struck, many of us were restricted within our homes, and getting together is not as easy as before. But distance did not stop us from celebrating our loved ones through a round cake at the center of the dining table.
Thanks to the “pasabuy” effort that is born from the spirit of bayanihan and resiliency among Filipinos, buying did not have to be risky and difficult. Not only does it support small-time businesses, it also opened an earning opportunity for people who lost their jobs amidst the crisis.