Cowboy Grill Keeps The Party Going For 24 Years

Opening a new restaurant might have its own challenges, but maintaining one that will most likely survive the changing food landscape and thrive for a long time requires the right strategies.

And through the years, Cowboy Grill has found the right recipe for success - maintaining good menu that is reasonably priced, having discerning eye for latest trends, and keeping diligent employees who take pride in their work.

“One of our success points is, we have a strong grasp of our brand concept. We know what we want, and what direction we are heading. We want Cowboy Grill to be the best place that provide guests with high quality entertainment and premium products that are reasonably price and served promptly by friendly employees. We envision it to be the go-to place where everyone - regardless of age - can enjoy and party the night away,” said Mr. Erickson Caper, marketing manager of Cowboy Grill.

With this clear vision comes the necessary strategies and operational elements that enable Cowboy Grill to position itself in the dining industry and take a huge slice of the market.

Operated by Golden Pizza Inc., Cowboy Grill anchors its business to good, sumptuous menu that suits even the most discerning customers. For the past 24 years, it has been serving a wide selection of mouth-watering dishes and drinks. Its bestsellers include Sisig dishes, Crispy Pata, Buffalo Wings, and Nachos. It also serves pasta and chicken meals, as well as pizza choices such as Cowboy Especiale, Nachos Pizza, All-Meat Pizza, Seafood Pizza, Sisig Supreme, and Manila Pizza, among others.

For group dining, Cowboy Grill has Mega Sampler, composed of Sisig, Inihaw na Pusit, Inihaw na Bangus, Cheese Sticks, Camaron Rebosado, Chicken Wings, Pork BBQ and French Fries, which comes with a choice of Beeer Barrel or Tropang Tagayan (three liters of preferred drinks).

Aside from food, probably the biggest draw why people head to Cowboy Grill is its live bands, providing high-quality entertainment every night. Cowboy Grill has a roster of approximately 30 bands performing different music genres. The bands have already gained their strong following among its customers.

“When we conducted a survey on why people visit Cowboy Grill, 40 percent says because of the bands. About 28 percent comes here for our food. That says a lot on how we run our business. If the people don't like the repertoire of the band performing that day, we already lost about half of our customers. We really depend on the bands' ability to read the crowd. Fortunately, our bands can adapt easily on the latest music trends.

In this business, we recognize the need to keep up to date with the latest trends. We have to identify the trends and adapt rapidly to meet the consumers' needs and wants. That is how we remain the leader in the industry.”

Another key element for its success is its solid management, giving high regard to its employees. Cowboy Grill has been working to give its employees and key personnel a good work atmosphere that fosters professionalism, teamwork, productivity, growth, and integrity. It instills on its employees a pride in the company.

“We are past that stage where we need to differentiate ourselves from the competition. What we are focusing now is how to keep our share of the market pie, while leveraging on our strengths.”