Now in its 25th year, McCormick's Flavor Forecast has proven to be the ultimate culinary guide in predicting flavor trends that will shape our palates. This year, the global flavor giant unveiled its predictions at the recent McCormick Culinary’s Together We Flavor 2025 gathering held at Grand Hyatt Manila in Taguig. The one-of-a-kind Glamping Gastronomy Adventure showcased a delicious mix of tastes that are adventurous, exciting, and comforting bringing together food lovers.
Identifying Flavor Trends
Launched in 2000, McCormick’s Flavor Forecast is more than just a list of ingredients; it's a meticulously researched exploration of connections between food and culture. McCormick's team of experts go on a global food exploration, visiting 15 countries like France, South Africa, Thailand, Mexico, Canada, Australia, China, and many more, sampling over 150 dishes, and analyzing 200+ sources, from culinary publications to social media trends. This rigorous process, which involves going over 300 ideas, culminates in the identification of four macro trends that show the future of taste.
The relevance of this initiative is undeniable. In a world that is increasingly driven by experiential consumption, understanding the public’s evolving palate is crucial for businesses and consumers alike. McCormick’s Flavor Forecast provides valuable insights into emerging culinary trends, enabling chefs, food manufacturers, and home cooks to stay ahead of the curve. Previous forecasts have successfully predicted the rise of now-ubiquitous flavors like chipotle, pumpkin spice, Korean BBQ, chamoy, and ube, proving the accuracy and influence of McCormick's predictions.