Hundreds of thousands of Filipinos join McDonald’s 4th National Breakfast Day
March 14 was definitely McDonald’s best Monday ever! For the fourth year in a row, McDonald's National Breakfast Day delighted Filipinos across the country with free McMuffin sandwiches.
With over 400 stores nationwide who took part in the event, hundreds of thousands of Filipinos enjoyed a free and delicious McMuffin to start to their day.
From 6:00AM to 7:00AM, families, groups of friends, and individuals woke up extra early and flocked to participating McDonald's stores for their free breakfast treat via dine-in, take-out, and drive-thru.
McDonald's Philippines President and Chief Executive Officer Kenneth S. Yang took the lead in welcoming Filipinos to the much-awaited morning event. McDonald's Chief Happiness Officer Ronald McDonald was also present, along with McDonald’s endorsers and National Breakfast Day ambassadors. The brand’s most recent endorsers Alden Richards and Maine Mendoza, popularly known as "AlDub", gave McMuffin sandwiches to customers in McDonald’s Bluebay Walk, Pasay. Other celebrities who were present in different stores around the metro included Xian Lim, Enrique Gil, Janine Gutierrez, Bianca Umali, Miguel Tanfelix, Alwyn Uytingco, Vin Abrenica, and Shaira Mae Dela Cruz.
"We celebrated our first National Breakfast Day in 2013 to share the goodness of a McDonald's breakfast to more Filipinos," said Yang.
The National Breakfast Day experience goes beyond March 14 through a “breakfast surprise.” Participating McDonald’s stores nationwide further spread the morning cheer by giving 100 free McMuffin sandwiches to groups or organizations who are unable to enjoy a good breakfast because of their early or different work schedules. Examples of these are security guards, hospital staff, and public school teachers.
Watch McDonald’s beautiful surprise here.
“We are happy to continually delight our customers with a beautiful breakfast experience for the fourth time in a row—it’s McDonald’s best Monday ever,” said Yang. “We hope to see everyone every day at McDonald’s to enjoy our delicious and affordable breakfast offers,” he added.