Thursday, September 19, 2013

Lily’s Peanut Butter: From savory dishes to desserts

Lily’s Peanut Butter as the Filipinos’ spread of choice for a wide variety of breads has been established for decades now. Aside from its popularity as a staple of breakfast and merienda, Lily’s Peanut Butter is also a preferred ingredient by moms and chefs alike in their creations of fantastic recipes—from soups to appetizers to savory dishes to desserts.

One of the main reasons why they have made Lily’s Peanut Butter part of their kitchen arsenal is that the iconic Filipino brand, which is made by Newborn Food Products, has maintained its classic, highly-guarded recipe and use of premium ingredients to ensure quality of product and taste that generations of Filipinos have loved.

“By staying true to the original recipe and raw materials,” says Ramon Pua, president and CEO of Newborn Food Products, “we have never felt the need to add extenders, preservatives, emulsifiers and other chemical agents in our product. We only use two main ingredients: high quality peanuts and cane sugar.”


The medley of peanuts and cane sugar produces a rich, even consistency that blends well with other ingredients. Lily’s Peanut Butter is the top-of-mind choice for sumptuous desserts that include Peanut Butter Cookies, Peanut Butter Cupcakes, Peanut Butter Cheesecake and yes, even Peanut Butter Ice Cream. Fruits—such as bananas, strawberries, melons—can be dipped in Lily’s Peanut Butter for an instant perk-me-up.

Lily’s Peanut Butter is also used as the main component of savory dishes. The most evident example is, of course, the Filipino favorite kare-kare that is improved by Lily’s Peanut Butter full-bodied, nutty flavor. Same with peanut sauce, which is the usual dip for skewered meats popular with Asian cuisines. Other dishes that are fully expressed with a helping of Lily’s Peanut Butter include Roast Peanut Butter Chicken, Peanut Butter Sweer Potato Soup and Chilled Sesame Peanut Noodles, among others.

Aside from its taste and consistency, another hallmark of Lily’s Peanut Butter is that it is produced with only the highest international standards. Newborn Food Products only uses machines in the preparation, cooking and packaging of Lily’s Peanut Butter, eliminating human contact. Safety and sanitation are the foremost

considerations. “There’s no history of any of our products being recalled due to charges of contamination,” Pua says. “We are really proud of that.”

On his 15th year as CEO and president of the company, Pua is ready to spread the health-nourishing goodness of Lily’s Peanut Butter to the world: a global brand with a distinct Filipino flavor and identity. Though the product is already present abroad, mainly in Filipino communities in United States, Canada, Middle East and Hong Kong, Pua envisions of greatly expanding the product’s reach to other countries and hopefully capturing the palate of the international market.

“We are truly excited about the future,” says Pua. “Lily’s Peanut Butter is reaching new markets and touching base with a wide spectrum of consumers while keeping its Filipino identity. As people make healthier lifestyle choices in what they eat and use our product not just a spread but an ingredient in a variety of recipes, Lily’s will continue to dominate the market with a flavor that has remained consistent through the years.”

For more details on the healthy goodness of Lily’s Peanut Butter, you can visit their website at www.mylilys.com, send an email at newbornfoodp@yahoo.com and follow them in Facebook (lilyspeanutbutter), Instagram (@lilyspeanutbutter) or Twitter (@lilysPBofficial). For inquiries on Food Service, you may also call 027412555 loc. 13.

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