FOOD NEWS: Launching of Malabon Kulinarya Festival Slated on May 15!
As part of the celebration of the 413th Foundation Day of Malabon, the city government will launch its first Kulinarya Festival to showcase the city’s culinary tradition and distinct food heritage on May 15, 2012. It was be held at the Dampa sa Paseo, a newly opened restaurant in Barangay Catmon, Malabon City.
The different restaurants and food establishments in the city will put up booths in the event venue to display their sumptuous products and dishes. These will include the famous Pancit Malabon, Sapin-sapin, Pichi-Pichi, Crispy Pata, Lechon and other native delicacies.
Witnessing the opening ceremony of the Kulinarya Festival are members of the press and the bloggers community that were invited to have a taste of Malabon’s specialties.
The press and the food bloggers will be able to meet and interact with the owners and representatives of these business establishments, so that they can share the stories behind their products, delicacies and famous dishes.
As part of the festival, the guests will be able to taste the local homegrown dishes such as Pancit Malabon, Menudo, Okoy Malabon, Lumpiang Hubad, Asado and Kusilbang Saging which have the distinct flavor and touch of Malabon.
The founder of Center for Culinary Arts (CCA), Ms. Susanna P. Guerrero, and Chef Miraflor Cruz, who are both from Malabon, will grace the event with a cooking demonstration of the famous Adobong Pusit and Sumpia to enable the guests to appreciate the Malabon style of cooking. They will share some of the culinary secrets and techniques that have made Malabon food extraordinary.
Malabon has been known for its famous Pancit and Sapin-Sapin, but the city has so much more delectable homegrown dishes which are not that popular to non-residents. Every household brag of their own set of “heirloom recipes” that have been passed on from one family to another. In fact, some enterprising families have already turned their culinary hobbies into profitable businesses. From small-scale to medium-scale carinderia, bakeries, “lugawans”, kiosks and restaurants, they all have made a mark in Malabon food history.
Acting Mayor LenLen Oreta cites the huge potential of the city to become a food haven in Metro Manila because of the innate talent and culinary skills of its people. For families who want to take a breather from the busy and crowded cities, Malabon offers an alternative place to relax and enjoy a warm and cozy eating experience.
Despite the continuous increase in the number of fast food chains in the city, the town folks have remained to be attached with their “old Malabon” food culture and traditions. Some say that Malabon remained to be an “old town within a new city” because of its quiet and quaint environment despite the influx of modernization in the area.
“Through the conduct of this type of culinary festivals, we can encourage our people to rediscover the hidden food treasures of our City because they form part of our identity,” Oreta added.
The Kulinarya Festival seeks to help the city government’s efforts to boost local tourism and economic activity in the area. It also wants to motivate our small and medium scale businesses to be more open to change, more competitive and adapt to changing times.
“Our people have the edge because most of them were gifted with exemplary cooking skills. We just have to intensify promotion of our products and sustain public interest on them,” Oreta said.
Acting Mayor LenLen called on the food establishments operating within the city to ensure the high standard of quality of their products and best service to our clients and visitors.
FOOD BAZAAR and COOKING COMPETITION
From May 16-18, a food bazaar has been conducted at the back of the Malabon City Hall where food products will be sold to help support businesses of the local entrepreneurs.To cap the Kulinarya Festival Celebration, there will also be cooking competitions among senior citizens and amateur food enthusiasts last May 21 at the Malabon Amphitheater.