Friday, February 17, 2012

FOOD NEWS: Mikey Bustos’ Pinoy Pride in every Chicharron ni Mang Juan bite


Fil-Canadian Youtube sensation Mikey Bustos—the face of Jack ‘n’ Jill’s Chicharron ni Mang Juan— is back in Manila to delight his fans once again. 

Describing his last visit, as a “mind-blowing and amazing experience,” Mikey can’t help but feel happy to be back in his home county, surrounded by friends and loved ones. But more than that, Mikey is also excited to catch up with his loyal fans, he says, “I love them all, I don’t know where I’ll be without them.” 

Mikey gained popularity among local and international audiences thanks to his YouTube channel Mikey Bustos Daily Videos where his “Pinoy tutorials” went viral with thousands of hits and counting.

He has uploaded a total of 19 Pinoy tutorials, each providing humorous insights on Filipino-isms from local accents to table manners and even balut-eating.

“Our food is one of the many things that add to our rich culture, and being able to endorse Mang Juan and such cornerstone food items of our culture makes me feel so blessed from my deepest of roots,” he says. “I’m honored to represent such an amazing and truly Pinoy brand.”

Despite being raised in a Western society, Mikey makes sure that he stays close to his Filipino roots and insists that he is a true Pinoy at heart.

Mikey possesses a strong and authentic Filipino identity―a rare attribute from someone born and bred abroad―having been brought up in a strictly traditional Filipino household.  “Me and my brother were raised in really old school traditions,” he reveals.  Mikey even has the Pinoy accent down, which is something he thanks his mom for.

“A product like Chicharron ni Mang Juan calls for an endorser who is just as innovative and dynamic in his craft, but embodying the well-loved Filipino values that give life to our country and culture,” says Teree Eugenio, Marketing VP of URC Snack Foods.

Made of dehydrated green peas but with the look and taste of real fried pork rinds sans the cholesterol, the snack comes in exciting flavors that are uniquely Pinoy—Espesyal Sukang Paombong, Espesyal Suka’t Sili and Spicy Sisig. The answer to every Pinoy’s pursuit of chicharon with a kick, Chicharron ni Mang Juan is now available in grocery aisles and households nationwide.

“It has done all the dipping work for me,” Mikey exclaims.

Chicharron ni Mang Juan has truly found its perfect match in Mikey as they both embody that old school Pinoy quality with a modern twist. And just like Chicharron ni Mang Juan, Mikey Bustos’ brand of entertainment always leaves Pinoy fans wanting more.

The “no pork” chicharron, Chicharron ni Mang Juan is available in three exciting, uniquely Pinoy flavors—Espesyal Sukang Paombong, Espesyal Suka’t Sili and Spicy Sisig.


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